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How to Begin the Journey to What You Want

Bruce Kasanoff

Originally published by Bruce Kasanoff on LinkedIn: How to Begin the Journey to What You Want

Q.) What is the most difficult, overwhelmingly insurmountable obstacle that prevents most people from getting what they want?

A.) They don't even try.


If I ask you what you want, you are likely to tell me what is #4, #7, or even #12 on your list of the things that you want.

The rare exceptions to this rule are those people who are boldly reaching for an audacious goal. Olympic contenders who work as a waitress to earn money will actually say, "I want to be number one in the world in the (hurdles)." Bold startup founders might confess, "I want to steal the #1 position in my industry from GE."

But most people hide deep inside what they really want.

For example, how many times has one of your peers told you, "More than anything, I want to be truly, deeply loved." That may be #1 on some of their lists, you are never going to hear that.

Has a co-worker ever confessed, "I hate my job and desperately want to retire by age 50"?


The first step to getting what you want is recognizing that you want it.

The second - and this is hugely important - is believing you can get it.

The third is sharing with others not only that you want it, but also that you are not going to stop working until you get it.

Recognize what you want. Believe you can get it. Share your vision with others.

You may worry that others will criticize you or even ridicule you. No matter. Why should their lack of understanding stop you from getting what you want more than anything in the world?

Plus, in many cases, you will find that others don't have very strong feelings about how you lead your life. Sure, it may matter greatly to your spouse or significant other, but is your relationship really based on your not getting what you really want?


Let's face the facts.

Lack of talent, money, or time isn't your biggest obstacle.

It's the fact you don't believe.

Your skepticism is a greater obstacle than that of everyone else in the world. A few external critics won't stop you. But that doubtful voice in your head? It's your toughest, most brutal enemy.

Here's the good news: once you realize that your biggest obstacles aren't out there, but rather in here (your head)... you have a fighting chance of overcoming them.

Don't delay joy.

Don't pretend to be someone you are not.

Go for what you want, even if doing so requires courage, risk, and adversity. That's what makes life interesting.


Along with Amy Blaschka, I recently founded MoreIntuitive.com. It's a free community for professionals who recognize intuition as an essential element of effective decision-making. Please join us.

Bruce Kasanoff is a ghostwriter for thought leaders. He is the author of NEVER TELL PEOPLE WHAT YOU DO.