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Behance adds Patreon-like subscriptions to support creators

·Contributing Writer
·1 min read

In one of the most significant changes to come to the platform since it was acquired by Adobe in 2012, Behance is introducing Patreon-like subscriptions. Starting today with a small group of about two dozen artists, Adobe is allowing creators to offer access to premium projects, live streams and source files in exchange for a monthly fee. The company says creators can set their own subscription price, and it’s up to them to decide what people get in return for their financial support. You’ll see prompts to support creators throughout the platform, including when you watch live streams.

For Adobe, obviously this is another way for the company to monetize one of its products beyond its Creative Cloud subscriptions and standalone software offerings. However, just as important here is the fact the company is giving creators, many of whom depend on Behance to showcase their work, a way to make money.