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BELLAME Quickly Builds Its Social Community to 100K Of True "Beauty Embracers"

DUBLIN, Calif., Jan. 9, 2018 /PRNewswire/ -- Inspiration. Motivation. Incredible beauty, wellness and lifestyle tips.

CEO & FOUNDER, MELISSA THOMPSON A 20-year veteran of the cosmetics industry, Melissa has held tenures at the world’s top direct-sales companies. Drawing on that vast background to create BELLAME, her goal was to give women a path – via science-backed, luxury beauty and an innovative business model – to claim their career and financial destinies.

By providing all that and more, BELLAME has built a substantial social media following on Facebook, Instagram and the Bellame.com blog in 2017…before even launching a single product.

Written in the addictively upbeat, totally relatable voice of BELLAME CEO & founder Melissa Thompson, these posts are resonating with followers who frequently comment and share the brand's content.

In posting about her multi-faceted life, Melissa – mother, entrepreneur and seasoned beauty industry executive – taps into her readers' desire to make the most of themselves and reach their full potential.

And that starts, first and foremost, with a positive self-image. Woven in and around teaser posts about ingredients that will be featured in BELLAME's upcoming skincare collection, Melissa urges them to believe in their own intrinsic value and "dream with your eyes wide open."

A key reason followers keep coming back for more content: variety.

In one post, the focus will be on the importance of adding a serum to your skincare collection. In the next, Melissa will share that she couldn't get the Dionne Warwick song "What The World Needs Now" out of her head, and the wonderful impact that "love, sweet love" idea had on her interactions with everyone she encountered that day. Balancing behind-the-scenes shots of Melissa on set, glammed-up for a photo shoot, is a before-and-after post featuring a story, up close and personal on Melissa's own self-transformation from the inside out.

This is content aimed at real women, with real issues, real hopes, and real aspirations. And it's building the BELLAME social tribe, one beauty embracer at a time.





Believe in the strength of a smile, and positive words and purposeful thoughts. BELLAME was born with a mission to boost the beauty in our world and celebrate women being comfortable in their skin and bold in her beliefs! As women, it is important to remind each other of the beauty and courage that lives within us all. Equip a woman with that confidence, and there is nothing she can't do! Cheers!

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