Benzinga Reader Survey Reveals Traders' Brokerage Preferences
TD Ameritrade Wins Big Among Benzinga Readers, But Survey Results Also Show that Lesser-known Players have Significant Market Share
DETROIT, MI / ACCESSWIRE / July 2, 2018 / Benzinga, a leading financial media outlet, and data provider, announced the results of its 2018 reader survey, designed to reveal the brokerage of choice for Benzinga's audience of traders and investors.
Most surprisingly, 23% of the 2,000 respondents do not use one of the top 7 brokerages (by market share), instead choosing smaller startups and niche firms. TD Ameritrade (AMTD) led the survey with 32% of respondents using the firm as their primary brokerage. See full results here.
Given that the largest group of respondents was 65 years or older, it is not surprising to see that only 5% of respondents listed Robinhood as their primary brokerage, whose mobile-first approach has a strong appeal to younger investors.
To view the full results of the survey, check out Benzinga's brokerage portal here.
MEDIA CONTACT:
Michael Genna
mikegenna@benzinga.com
About Benzinga
Benzinga is a leading originator of actionable financial insights for traders and investors and the curator of the Benzinga Global Fintech Awards, the premier leadership conference in fintech. Benzinga's news desk is constantly breaking stories and moving billions of dollars of market capitalization through its real-time terminal, Benzinga Pro. Benzinga's original content is syndicated to 70 partner websites, including Yahoo! Finance, MSN, CNNMoney, Fox Business, Marketwatch. Benzinga is the leading provider of news to the North American brokerage community, with a client list including TD Ameritrade, LightSpeed, TradeKing, and many more. The company is headquartered in downtown Detroit and dedicated to driving Detroit's renaissance. For more information, check out Benzinga.com, Cloud.Benzinga.com and Pro.Benzinga.com.
SOURCE: Benzinga
