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Berry Sleepy, Leading Innovator in Sleep Aids Launches Extensive Line Expansion at Natural Products Expo West

WESTLAKE VILLAGE, Calif., March 6, 2017 /PRNewswire/ -- James Lacey of Healthy Ventures, LLC, brand builder of freeze-dried snack category, Crunchies has been engaged to power Berry Sleepy to leadership position in the sleep category.

With his team of Healthy Ventures seasoned pros in place, Lacey plans to develop and expand Berry Sleepy and related brands to top positions within market segments.

Tim Prier, co-founder of Berry Sleepy with Greg Doring said, "We are thrilled to have James onboard to lead the growth of the Berry Sleepy Brand. More than 25 years of experience with successful companies such as, Natural Snacks, Crunchies, Power-Bar, Nestle, Gillette and Weider/Schiff, makes James a perfect fit to expand our brand globally."

James was attracted to this brand because like Greg and Tim, running companies while raising children can often interfere with sleep. They all know how well Berry Sleepy works because they use it themselves!

Line Extensions:

Berry Sleepy Veg Caps, 60ct, a driver for the brand is now adding a 24ct SKU SRP $10 as well as 12ct-serving sachets, SRP $12.99. Also new for the brand, a convenient two-serving blister pack that is perfect on the go! SRP $2.69

Berry Sleepy will be also be launching Berry Sleep Shots with 5 grams of Probiotics. These new liquid sleep shots are available in two flavors, Strawberry and Mixed Berry. SRP $3.99

The exciting new Berry Awake Fruit Energy Shot offers a delicious energy blast with 10 grams of pea protein to kick start your day! Also in two flavors, Strawberry and Mixed Berry SRP $3.99

Come see us at Expo for free samples and sip cups of Berry Awake!

Natural Expo West, Anaheim, CA
Booth Number 1006
March 10, 2017 - March 12, 2017

Contact Information

Ashley Ginther

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