Gone are the days when Black Friday was a one-day affair. The huge discounts continue this Sunday, with retailers reducing prices on some of their most sought-after items. Amazon has been a key player in the sale so far, releasing some of the best deals on televisions, headphones and smart devices throughout the week.
The online shopping giant goes all-out for Black Friday and Cyber Monday, which is hardly surprising because it is the retailer that introduced the November sales to the UK. Last year alone, customers saved over £40 million in Amazon's Black Friday sales, and this year should be no different.
While other stores are reducing their prices this weekend, too, Amazon has a slight advantage over its competitors because, on top of selling electricals and gadgets at a discounted price, it also has its ever-popular Amazon-branded products (Echo Dots, Fire tablets, etc) on offer.
Best Amazon deals today
There are numerous Black Friday deals to choose from today, but the below are our Telegraph favourites:
Philips 70PUS6504/12 70-Inch 4K TV with Philips HTL1508/12 Bluetooth Soundbar - was £1,062, now £699. This 70-inch TV with ultra high definition 4K screen resolution is being sold today with a Bluetooth soundbar, with a huge discount. But be warned: the deal will expire at midnight.
Oral-B Genius 9000 CrossAction Electric Toothbrush - was £299.99, now £78.99. This round-headed toothbrush has six brushing modes and a pressure control sensor to alert you when you're brushing too hard.
Olympus PEN E-PL9 16 MP Compact System Camera with Electric Zoom - was £579, now £379. This lightweight camera has built-in class 3-Axis Image Stabilisation to create blur-free pictures, which you can quickly upload and share to social media thanks to the camera's WiFi connectivity.
LG Electronics OLED55B9PLA 55-Inch UHD 4K HDR Smart OLED TV with Freeview Play - was £1,799.99, now £1,099. Expect excellent picture quality, due to the 4K Ultra High Definition Screen, optimised with OLED features, on this smart TV, which you can connect to Alexa devices.
While these are our favourite deals today, there are numerous other significant discounts on sought-after products at Amazon today, ranging from headphones to vacuum cleaners. For more details, please see below for our round-up of the best Amazon Black Friday 2019 deals on offer today.
1. Echo Dot (3rd Gen)
The popular smart speaker, enabled with Alexa, runs on voice command, meaning you can ask Alexa to play music, read the news, set an alarm, control compatible smart devices and answer any burning questions. The new Echo Dot (3rd Gen) with an LED display to show the time and weather is also in the sales, with a 42 per cent discount, but will not be available until December 22.
2. Echo Show 8
The Echo Show 8 is a surprise addition to this year's sales, given that it is a brand new model. The 8-inch HD Smart Display connects to Alexa and can play music (with a rich stereo sound), display photos, set alarms, show you the day's news and more. Also in today's sales, the older model of the Echo Show 5 has a 38 per cent discount, at £49.99, down from £79.99.
3. Apple iPad (10.2-inch)
This 10.2-inch iPad has all the essential features for a tablet. It has a high-definition camera, connects to a keyboard and is easily transportable, as it weighs just 493g. Plus it's screen is large enough that you can comfortably stream your favourite shows on your way to work. It is currently in the Amazon sales, as is the Apple Pencil, which allows you to transform your iPad into a blank canvas.
4. Yankee Candle Large Jar Scented Candle, Home Sweet Home
There's no place like home - which is the inspiration for this Yankee Candle's heady aroma. This large jar has a burn time of up to 150 hours, making it great quality for money. Today, Amazon is offering up to 25 per cent off Yankee Candles, including this festive Mulberry and Fig offering, which is just £11.99, down from £21.99.
5. Fire HD 10 Tablet
This is the newest Fire tablet from Amazon, and is up to 30 per cent faster than the previous models. It has 10 hours' battery and a 10.1" screen, so you can watch movies with ease on your commute. Plus, you can expect high quality picture definition, due to its 1080p Full HD display.
These older models are also in the sale:
Fire HD 8 - was £79.99, now £44.99.
Fire 7 - was £49.99, now £29.99.
Fire HD 8 Kids Edition Tablet - was £129.99, now £84.99
Fire HD 7 Kids Edition Tablet - was £99.99, now £54.99
6. Philips Sonicare DiamondClean Electric Toothbrush
Promising to improve gum health in just two weeks, the Philips Sonicare DiamondClean electric toothbrush may be a worthwhile investment this Black Friday. Philips claim that the toothbrush will remove 10 times more plaque than a manual toothbrush and reviewers have praised the toothbrush for removing stains from their teeth and being gentle on their gums. Now, you can get this toothbrush with an impressive 70 per cent discount.
7. Amazon Fire TV Stick 4K Ultra HD with Alexa Voice Remote
The Fire TV stick allows you to use the Alexa voice remote to play your favourite shows in Ultra High Definition. Stream your favourite shows from BBC iPlayer, Netflix, Prime Video, All 4, Disney and others (subscription fees may apply). As well as watching shows, you can use the remote to dim the lights, check the weather and stream music.
8. ASUS ZenBook UX333 Full HD 13.3 Inch Laptop
Lightweight, quick and with an incredible 95 per cent screen to body ratio, this ASUS laptop is great value for money. Like other ZenBook models, this laptop's performance is as impressive as its design – a special ErgoLift hinge automatically tilts the keyboard to the most comfortable typing position for all-day use, as well as improving cooling and audio performance.
9. Sennheiser HD 599 Special Edition headphones
This special edition of Sennheiser headphones, exclusive to Amazon, is half price in today's sales. The headphones have been praised in reviews for their sound quality, and the noise cancellation that means you can really focus on your music.
10. Disney FROZEN Fold and Go Arendelle Castle Playset
If you know a child who is obsessed with Frozen and refuses to, ahem, let it go, this Frozen playset might be the ideal Christmas present. This two-storey castle is a great backdrop for a child to re-enact their favourite scenes from Frozen 2. Note, however, that you need to buy the Elsa and Anna dolls separately.
Elsewhere on the site, there is a LEGO Frozen castle, complete with three figurines (Anna, Elsa and Olaf, naturally), which is now £27.99, down from £44.99. Amazon is offering up to 35 per cent off LEGO building sets today, including the Batman, Batwing and The Riddler Heist set (complete with Batplane, police car and helicopter), which is now £35.49, down from £41.99.
11. Elizabeth Arden Eight Hour Cream Original Set
Keen lovers of Elizabeth Arden should get ready to snap up this deal from Amazon. The award winning creams nourish and protect the skin and are available at a 15 per cent discount. The set includes face cream, lip treatment and hand cream. Elsewhere on the site, Amazon is offering up to 25 per cent off Elizabeth Arden products, including the Visible Difference hydrating complex cream, which has been praised by some reviewers for making skin feel smoother and reducing the appearance of lines.
12. Braun IPL Silk Expert Pro 3 PL3132 Latest Generation IPL
Tired of waxing and shaving? It might be time you tried an IPL (a type of laser hair surgery). This offering from Braun claims you will experience permanent hair reduction within just four weeks. It's a quick treatment, taking less than 10 minutes, and comes with a precision head to get to those smaller parts, including the upper lip. Now, Amazon is offering a significant reduction in price on this model, and others - the Braun IPL Silk Expert Pro 5 is also in the sales, at £299.99, down from £599.99
13. Philips Sonicare ProtectiveClean 4300 Electric Toothbrush with Travel Case, Dual Handle Pack
Philips toothbrushes are being heavily discounted in the Amazon Black Friday sales this year. This set contains two toothbrushes and a travel case, with a 30 per cent discount. Philips claims this model will give you whiter teeth within seven days, compared to a manual toothbrush. It certainly has some stand-out features, including a pressure sensor to warn you when you're brushing too hard, and an alert that tells you when you need to replace a toothbrush head.
14. iRobot Roomba 671 Robot Vacuum Cleaner
If you hate vacuuming, this Black Friday deal might be for you. With the click of a button, this super smart vacuum can clean your whole house, moving seamlessly over different floor surfaces and even picking up pet hair with ease. It can be controlled remotely by both app and Alexa.
15. Xbox One X Forza Horizon 4 Lego Speed Champions Bundle
An ideal Christmas present for the gamer in the family, this Xbox One X console is now being sold in a bundle with a wireless controller and the new racing game Forza Horizon 4. It's a good deal on a great console, which Telegraph writer Tom Higgins described as a "sleek, impressive machine" which could be the "home console on which games perform at their best".
16. Tefal E2124614 Jamie Oliver Cast Iron Stewpot 24cm, 4.7 liters
This solid cast iron pot from Tefal is super durable and has excellent heat retention and distribution, making it ideal for making stews. It is super durable and is compatible with all hob types, including gas, electric, ceramic and induction. But be warned: this deal expires at midnight tonight.
17. Oral-B SmartSeries 6500 CrossAction Electric Toothbrush
This Oral-B electric toothbrush has five cleaning modes, including a focus on whitening and gum care, and has a pressure sensor to warm you if you're brushing too hard. Today, Amazon is selling this toothbrush with four heads, a travel case and a two-pin plug, with a significant discount.
18. Sonos One (Gen 2) smart speaker
This smart speaker has an in-built Alexa, meaning you can use voice command to play your music, as well as to set alarms, check the news and have any questions answered. You can also pair it with another Sonos One speaker for a richer stereo sound.
19. Kindle Oasis
The new Kindle Oasis has more high-end features that its contemporaries. Not only is it thin and waterproof, as has come to be expected from the brand, but the Oasis also has an adjustable warm light, where you can shift the screen colour from white to amber. Particularly ideal for cosying up by the fire with a good book.
Other great Kindle offers on sale today:
20. Bang & Olufsen Beoplay P6 Portable Bluetooth Speaker
Well known for supreme sound quality, Bang & Olufsen has branched away from headphones with this nifty portable speaker. Not only does it have a gorgeous aesthetic and rich sound, but this speaker has smart features, including access to Siri and Google Assistant. The speaker runs for 16 hours before it needs charging - more than enough time to keep your guests entertained at Christmas. Today, Amazon is selling this speaker with a significant discount. Elsewhere on the site, there is also up to 30 per cent off LG sound systems, including the LG LOUDR LHB645N Home Theatre Speaker System
21. Philips Wake-Up Light Alarm Clock
Find it hard to get out of bed? This nifty clock might be able to help. In the morning, the warm hues help you to gradually wake up by simulating a natural sunrise. The clock also has an inbuilt radio, and five different soothing melodies to ease you into waking up. Today, Amazon is selling this clock with a significant 39 per cent discount.