Research shows that 33% percent of consumers will refuse to use a product or brand if they don't like the look of their packaging label - and cosmetic packaging design is a prime example of this in action.
NEW YORK, June 18, 2019 /PRNewswire-PRWeb/ -- Upwards of 33 percent of consumers will refuse to use a product or brand if they don't like the look of their packaging label – and cosmetic packaging design is a prime example of this in action.
In fact, the brands that increasing perform well with consumers and in the cosmetics, makeup and skincare market are those that couple a great product with even better packaging.
This emphasis on aesthetic appeal improves brand awareness, consumer loyalty, user-generated marketing – particularly through social media – and ultimately increases revenue.
DesignRush.com, a B2B marketplace connecting brands with agencies, determined the best cosmetic packaging design companies of 2019 that every industry could take cues from. These are:
2. Nars X Christopher Kane
6. Kjaer Weis
8. When Masks
10. Space Age
11. Miller Harris Tender
12. Rael Face Masks
DesignRush also researched the best local and global package design agencies who can design well-branded package designs that will help grow businesses.
Some of the top cosmetic packaging design companies from around the world include:
1. Ahmed Alkooheji Communications
Ahmed Alkooheji Communications specializes in the provision of brand identity for various business fields. They thrive in providing a spectacular service as the kingdom's creative marketing and technological branding firm. Their rich specialties give them an advantage over firms due to their multi-career and platform service providing techniques as well as the opposite lines projects from various fields. Everything is in-house, and they don't believe in outsourcing, which enforces their high-quality control and assurance to any product or service, encouraging their reputation to excel.
Anchour helps underdogs and challenger brands build impactful brands. They are a digitally-focused branding firm based in Maine. Tucked away from the noise and the hype, Anchour focuses on the fundamentals of building successful businesses: strategic thinking, hard work, and honest results. Through beautiful design and innovative digital marketing plans, they bring brands to life and help them flourish.
3. Art Fresh Inc.
Art Fresh is a multi-award winning full-service branding agency. They provide high-quality services that include market research, marketing strategy, naming, branding, content marketing and social media support. They specialize in top quality packaging and exclusive web design. Art Fresh creates powerful ideas that sell, and they build brands that stand out. Art Fresh is ready to grow your business!
4. Murmur Creative
Murmur Creative is branding, packaging, and web agency that specializes in the food and beverage industries.
At Murmur, their goal is always to elevate the businesses and organizations they work with and enrich communities through their work and their relationships. Murmur loves working with like-minded organizations that believe in a holistic approach to branding and design. They are strategists. They are partners. And they are dreamers.
5. ZIGMA8 | 360º creative Communications
Summed up simply, ZIGMA8 integrates and implement 360º creative communication solutions in Iran. Outside of Iran, this term might be divided into branding, advertising, PR or media solutions and have words such as digital or events added, but Iran, for multiple reasons, is different. For over 15 years, they have mastered those disciplines individually – integrating international standards where appropriate, and local practices where necessary.
6. Black Fig Jam Graphic & Web Design
Black Fig Jam (Pty) Ltd is an independent creative agency that provides turnkey expertise in graphic & web design, social media marketing content and brand consulting for businesses worldwide, including responsive web design, print & digital graphic design, conceptual strategies and brand development to improve its clients' positioning in their respective markets.
BRANDWATCH is a packaging design and prepress services agency offering services to global and regional companies in Mexico, as well as to American Companies. Their main services are packaging design, PrePress, color proofs, and more. They solve the recurring problems of the design processes of packaging and prepress. BRANDWATCH works with global and regional consumer brands in Mexico and LATAM in the sectors of food, beverages, cleaning products and drugs.
8. Brocksfield Design Company
Brocksfield Design Company is where quality design meets effective communication. Their mission is to help brands, businesses, and organizations look their best and get noticed by the right audience. Owned and operated by long-time collaborators and Albany natives Timothy L. Brock and Rachel Mansfield, Brocksfield Design Company is deeply invested in adding value to their local community through creativity and innovation, while also serving clients all over the world.
9. Concept Studio
Concept Studio is a small group that constantly pushed the boundaries for what was possible to do in the fields of web design, development. Their signature is great craftsmanship with a professional finishing touch. Concept Studio's approach blends creativity, technique, and technology with strategic collaboration. The range of their work is broad and their clients come from different industries, and that diversity creates a breadth of expertise.
10. DRAGON ROUGE
Dragon Rouge is a global creative agency. They help brands and businesses to inspire, change and grow. Using insight, foresight and creativity, they help our clients define strategies, create new products, new services and exceptional experiences. Dragon Rouge believes successful brands go beyond expectation. Because creativity is at the heart of what they do, and because they're influenced by the spirit of generosity, they work hand in hand with their clients to build the brands that create more.
11. forceMAJEURE Design
forceMAJEURE Design is an independent award-winning creative agency specialized in brand creation, brand renovation, product design, and innovation. They draw from a wide range of capabilities—strategy, visual and brand identity, product design and packaging, innovation, brand content creation, brand experiences, and retail design—to serve clients, move markets, and shape lifestyles. Their industry expertise includes Spirits and Wine, Beauty, Fragrance and Body Care, Food & Beverage, and Fast-Moving Consumer Goods, and more.
12. Hint Creative
Hint is a creative agency founded in 2006. They have partnered with Nike, Fender, Backcountry, Cotopaxi, American Eagle Outfitters, Aerie, DC Shoes, Skullcandy, GNC, Museum of Arts and Design, Harvard University, HSN, The Grand America Hotels & Resorts, Rodan + Fields and more. Hint Creative is a multi-disciplinary team of visual designers, art directors and brand strategists. They are collaborative, flexible, responsive, passionate and grounded in purpose.
Imagemme is an NYC branding and packaging design studio. Their carefully chosen team of designers, strategists, and product and packaging engineers develop an intimate understanding of every client's personality and vision. They judge their work by their clients' commercial success, though they are also happy to have won industry awards, including a Dieline Award.
14. Left Hand Design
Left Hand Design is a small, forward-thinking Austin graphic design company. They offer the full spectrum of design and branding services for companies of all sizes with a touch of Southern hospitality. Whether clients are building a brand from the ground up, maintaining an existing brand, or seeking to take a brand in a new direction, Left Hand Design can help. Left Hand Design is here to help clients target the right people through logo design, website design, package design, and other print and website marketing tools.
Leidar is an international advocacy, branding and communication consultancy that helps clients set their course, navigate and communicate effectively. Their offices in Geneva, Oslo, London, Brussels and Dubai work together seamlessly to deliver powerful brand strategy and communications for international clients in all sectors.
16. Litmus Branding
Litmus Branding seeks to inspire the success stories of brands and people. Apart from their conventional brand establishment and marcom solutions, they bring experience to the table. They have streamlined their design ethos. Litmus Branding's aspiration is to provide clients with a unique and fresh perspective that blends both aesthetics and functionality. They develop impactful strategies tailor-made for each client, thus some of their projects are inspired by the philosophy 'less is more' but for others, their approach revolves around 'just enough is more'. Litmus Branding comprehends the process of turning a company into an iconic brand with strategies that drive results. They walk an extra mile away from mediocre advertising; they act as reliable strategic partners offering concrete creative solutions and futuristic growth.
17. MAKO Design + Invent
MAKO Design + Invent is a full-service consumer product development firm servicing small product businesses and early-stage invention startups. With a 25-person team across 4 offices (Austin, Miami, Toronto, and soon Shanghai), MAKO has a complete in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist their start-up inventor clients, they also help with patenting, strategy, marketing, and sales/distribution for all consumer product categories.
Movidagrafica is a marketing agency in Barcelona, Bogotá and Buenos Aires. They are passionate about the creation and design of marketing strategies and tools, such as branding, advertisements, graphic design, websites, multimedia content creation, creative copywriting, SEO, and more. Their team has a good combination of creative, strategic, programming and personal skills that make Movidagrafica a strong partner when it comes to making entrepreneurial ideas come to life.
MSLK is a branding agency based in NYC and LA. MSLK specializes in helping beauty brands find their voice in today's crowded market and send a unified message through 360° brand positioning — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales. Their strategic process and consumer insights turn the subjective creative process into an objective one, producing award-winning, attention-grabbing, and revenue-generating results for clients. They work with only ten clients a year, each of them at varying stages of business development. Every service plan is custom-tailored to client needs and complements the client's in-house capabilities.
20. Percept Brand Design
Percept is a design agency in Sydney. They specialize in branding, packaging design, print communications, advertising, website and digital design. Visit their website to learn the full Percept Brand Design story. Plus, view their creative work to see the successful brands they have created.
21. Prime Studio Inc.
Prime Studio was founded in 1998 with the aim to partner with like-minded clients to create enticing and functional design solutions, which engage consumers and build brands. Prime Studio develops branding and positioning strategies, helping to preserve, or create, a niche in crowded market places. This helps their clients to define the future, rather than react to it. Prime Studio also develops design solutions based on strategic foundations with a thorough understanding of the business and brand. They fully understand the brands, the consumers and the products' origins, which allows them to create packaging solutions with a clear message.
22. PURE FUSION MEDIA
Pure Fusion Media has been producing powerful brands and telling inspirational stories for nearly 20 years. Specializing in branding, product packaging, labeling, and digital/animation solutions, Pure Fusion Media has the creativity and strategic thinking needed to turn customers into powerful brand ambassadors. They've worked with companies such as SARA LEE, SONY, XO COMMUNICATIONS and others, as well as energetic aggressive startup brands. They put our passion and strategy into every project, large or small. Pure Fusion Media knows how to tell stories in a way that resonate with customers and creates disruption in the marketplace.
23. RipeConcepts, Inc.
Founded by two award-winning entrepreneurs. RipeConcepts makes it easy to outsource graphic design, web and app development, animation and staffing. RipeConcepts' clients include Fortune 500 companies, award-winning agencies and technology firms around the world who can attest to the fact that they're easy to work with, delivering culturally relevant design on trend, on time, every time.
Simbol is made up of a team of specialized experts in various fields, from branding to web strategy (website, SEO, SEM, Social Media Marketing). Simbol has been collaborating with some important companies and institutions. Among them is Heineken Italy, Metroweb, Sorgenia, Wolters Kluwer. Simbol was established in 1989 in Milan, Italy and was the first ISO 9001 certificated Italian Agency. Over the years, Simbol has won diverse International Creative Awards.
25. Slice Design
Based in London UK, Slice Design is a branding and packaging design agency that has helped consumer brands grow and get noticed since 2004. They like to think of themselves as a challenger to the larger agencies. As the name suggests, they cut through jargon with their flexible, no-nonsense approach and down to earth attitude.
26. Strawberry Branding
Strawberry Branding is a full-service 360-degree Advertising and Branding creative marketing agency based in Hyderabad, India. Poised to serve their client's marketing and communication aspirations, they travel that extra mile, spend more time in orchestrating ideas that only engage and captivate a client's audience.
27. The Notorious Studio
The Notorious Studio was created with the purpose of offering a service standard that is incomparable to other players in the industry. They specialize in Branding, Web Design, Packaging, Brand Strategy. They understand there are millions of companies out there and a million more opening every day. The Notorious Studio makes it their mission to do just that – create beautiful things. A compelling brand reputation will open the door for customers to walk into the realm of business.
28. The PM Group
As San Antonio's premier ad agency, their biggest concerns are clients' biggest needs. Whether brands want to increase awareness for a charitable cause, grow business, or brand-new products and services, The PM Group is here to help. Since 1988, they've delivered real results and they know they can do the same for any organization.
Tridimage is the leading 3D branding, graphic design and structural packaging agency in Latin America. Tridimage's reputation attracts the attention of both established and emerging companies operating in Latin America, the US and Europe. Tridimage has worked in more than 30 countries in the world, carrying out more than 7000 projects. Tridimage designs have won six Pentawards awards, three Vertex Awards, seven A' Design, Ameristar, Seal of Good Design, POPAI, Estrella del Sur and Pack Andina.
30. What a Story
What a Story helps entrepreneurs, brands & businesses take their business to the next level by making the best quality explainer videos, websites, logo and branding materials, and everything else needed to build a digital presence, market products & get more sales! They are a full stack design team that clients love to work with because of reliability, quality of work & speed of delivery. They've been incredibly happy to have helped over 500+ clients over 18 countries.
Wildfire exists to shatter every tired, negative stereotype people have either heard about or experienced when working with a marketing agency. Fueled by commerce-based creativity, passion and collaboration, they are simply here to grow clients' business while lowering their blood pressure. They do this the Wildfire Way—working with others and creating the work itself. Every day Wildfire work on a variety of projects, big and small. No matter the size, every project and the people working alongside us get respect. They take pride in their work, always speaking positively of it to others. They remain inclusive in the process, sharing what they do, how they think and who they are while inviting partners to do the same.
32. WK360 Ltd
WK360 gives brands the edge through delivering an awe-inspiring range of creative & content services to Agencies, Brands and Businesses. They act as a client's own studio or as an extension of their existing one by providing a vast range of awe-inspiring content and creative services unmatched by others. From CGI & photography to print and all things digital, WK360 are pioneers of technology and creativity.
View the full report here: https://www.designrush.com/trends/cosmetic-packaging-design
About DesignRush: DesignRush.com is a B2B marketplace connecting brands with agencies.
DesignRush features the top agencies around the world, including the best Packaging Design Firms, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, eCommerce Web Design Companies, and more.