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The New Better Than Beef® Burger: Made from Plants. Launching at Costco.

Don Lee Farms Better Than Beef™ Burger: Made from Plants. (Photo: Business Wire)

LOS ANGELES--(BUSINESS WIRE)--

Don Lee Farms is announcing the launch of the Better Than Beef® Burger: a burger made from plants. The Better Than Beef® Burger is better on the grill and better for the planet. The burger delivers the satisfaction and experience of beef but with the lowest calories, fat and saturated fat compared to other leading brands.

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The new burger is an excellent source of protein made from plants.

Donald Goodman, President, Don Lee Farms, said, “We are thrilled to introduce the new Better Than Beef® Burger. This new burger, along with our growing vegan line launched fifteen years ago, reinforces our family’s commitment to continuous innovation in plant-based proteins.”

On the heels of their first-to-market Organic Plant-Based Burger, the first organic burger of its kind, Don Lee Farms is launching the new Better Than Beef® Burger to fill a void for a nutritious and satisfying beef alternative in the plant-based burger market. The burger will be available at Costco (First in Alaska, Idaho, Montana, Oregon, Utah and Washington), HEB (Texas), national retailers and under some of the world's most recognized and successful food brands.

Danny Goodman, Development, Don Lee Farms, said, “Our new Better Than Beef® Burger delivers on the experience and satisfaction of beef’s aroma, texture, flavor and juiciness with the lowest calories, fat and saturated fat on the market. We can’t wait to get this burger in more hands as we expand our brand into retail markets.”

The family-owned food company based in California was named by Women’s Health® as one of the best veggie burger brands, according to nutritionists.

About Don Lee Farms

Established in California in 1982, Don Lee Farms is a family-owned food manufacturer and leading national supplier of organic and conventional food products. They are America’s largest maker of organic veggie burgers. Don Lee Farms produces plant-based and meat proteins for retail, club, foodservice and school foodservice markets. Consumer products and end items are sold at major retailers nationwide such as Costco Wholesale®, Whole Foods Markets®, Albertsons Companies®, HEB® and Publix® under the Don Lee Farms label, private brands and under brands of their partners. For more information, visit www.DonLeeFarms.com or follow Don Lee Farms on Facebook and Twitter, @DonLeeFarms.

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