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Bharti Airtel deploys Ericsson's intelligent network solution to upgrade its pre-paid platform

STOCKHOLM, SWEDEN--(Marketwire - Feb 26, 2013) -


* Modernizing one of the world's largest multi-service charging prepaid customer bases

* Offers flexible data plans to prepaid subscribers across multiple domains - 2G, 3G, 4G and Wi-Fi

* Will enhance customer experience through personalized, real-time charging

Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, today announced that it has deployed Ericsson's ( NASDAQ : ERIC ) Intelligent Modernization Network solution for the company's prepaid subscribers, across 23 telecom circles in India. Ericsson and Bharti Airtel planned and executed the systems integration of the solution that will allow Bharti Airtel to enhance the prepaid customer experience by offering a wider and more attractive range of prepaid services, flexible bundling and real-time control of chargeable services.

As part of the deal, Ericsson's multi-service Mobile Broadband Charging suite will allow prepaid customers to have a personalized profile-based data charging plan. Prepaid customers will be able to customize their data plans across mobility, fixed line and broadband by cross-bundling over multiple domains - 2G, 3G, 4G and Wi-Fi. It will also offer flexible multi-service charging in geographical redundant mode to the world's largest prepaid subscriber base.

Jagbir Singh, CTO & Director, Network Services Group, Bharti Airtel, says: "Prepaid customers are demanding flexibility in service packages. Bharti Airtel has the world's largest prepaid base; therefore it was imperative to deploy a solution that supports us in meeting the requirements of our prepaid customers. Ericsson's Mobile Broadband Charging suite has the capability to control complex tariff plans and service bundles. The wide array of prepaid services, personalized data plans and real-time charging experience will allow prepaid customers to control their mobile usage, thereby allowing us to further enrich their lives."

Fredrik Jejdling, Head of Region India, Ericsson, says: "Data consumption is far more complex than voice and this solution will help Bharti offer enhanced data services to increase flexibility, control and enrich their customer experience."

Ericsson's recent ConsumerLab study on India's Generation Z indicated transparent billing and charging were key requirements from service providers.

The Bharti Airtel Mobile Broadband solution, powered by Ericsson Mobile Broadband Charging, keeps the subscriber in focus while collecting, deriving and analyzing metrics from various network elements, application servers, and end-user devices. Bharti Airtel is the largest Ericsson customer to implement Geographical Redundancy for its prepaid and mobile broadband services.

Ericsson has been a strategic partner of Bharti Airtel since 1995.

NOTES TO EDITORS

Ericsson Broadband Charging

http://www.ericsson.com/ourportfolio/telecom-operators/broadband-charging

Ericsson OSS and BSS

http://www.ericsson.com/thecompany/press/mediakits/oss_bss

The report - The Digital Lives of Generation Z

Download high-resolution photos and broadcast-quality video at www.ericsson.com/press

Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2.5 billion subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

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Bharti Airtel deploys Ericsson?s Intelligent network solution : http://hugin.info/1061/R/1681050/549409.pdf

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