As part of an ongoing project, Publicis Groupe activated SRAX’s BIGtoken to gain valuable insights about consumers’ changing consumption behaviors during this critical period.
SRAX, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, releases a Mother’s Day research study with Publicis Groupe, one of the largest marketing and communications companies in the world.
Activating BIGtoken’s Lightning Insights, Publicis Groupe surveyed BIGtoken users across it’s panel of millions of consumers to examine the ways in which consumers are purchasing and celebrating Mother's Day. This study is the second part of an ongoing project with Publicis Groupe where we explore how consumption behaviors are evolving during this critical time of the year.
Per the study, 84% of respondents celebrated Mother’s Day in some way this year, with 49% having hosted a virtual Mother’s Day gathering in light of the stay-at-home orders. In addition, 68% of respondents sent a gift, gift card, or food and 49% bought items online for the holiday. The study also asked BIGtoken users how important it was for them to keep their Mother’s Day traditions alive this year. Surprisingly, 30% said it was very important and 20% it was not important. The remaining 50% responded they felt neutral about this year’s situation. See the full results from this study on Publicis Groupe’s blog here.
"BIGtoken is happy to play a role in helping brands understand rapidly changing consumer behaviors during this time," says George Stella, EVP SRAX/BIGtoken. "Because our users are compensated as they share their data, we’re proud to put a little money back in their pockets. We look forward to continuing to use our platform to help in this crisis by connecting brands directly with their customers, and providing quick, relevant insights and audiences they can activate."
SRAX's permission-first consumer data management platform, BIGtoken, which boasts over 16 million panelists across more than 30 countries, provides brands the ability to activate research and surveys about their brand, products, or industry in mere hours. With BIGtoken’s insights, brands can target and access very niche groups through 25,000 unique points of segmentation and augment their inquiries with additional data points including location and purchase history. These valuable audience sets can then be used to activate media across marketing channels.
BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data management and distribution system. BIG is the first consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward system, BIG offers consumers choice, transparency, and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit bigtoken.com.
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data for brands in the CPG, investor relations, luxury, and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. BIGtoken is a consumer-managed data marketplace where people can own and earn from their data. The platform also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. Sequire is a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors’ behaviors and trends and use those insights to engage current and potential investors across marketing channels. For more information on SRAX and its verticals, visit srax.com.