BOULDER, CO--(Marketwired - Apr 9, 2013) - Clip Interactive ("Clip") has added Bill Freund to the executive team as Executive Vice President and Chief Revenue Officer. Mr. Freund is the latest in the technology company's management acquisition strategy. With over two decades of sales management and operating experience in the digital media and broadcast space, Freund will pave the way for expansion into new markets, as well as foster growth with national and local advertisers. As Executive Vice President at Triton Media Group, Freund built and maintained an online and mobile ad network of more than 3,000 affiliates.
Freund will influence Clip products and services in preparation for a 2014 national rollout of the technology. Clip allows listeners to interact with radio programming via their mobile devices. Listeners gain access to offers, contests, and can even download sponsored music. Audience behavior is then analyzed, allowing advertisers and music labels gain access to valuable user data, while radio stations get credit for driving user engagement. As CRO, Freund will help drive new station partnerships, while working with the product and marketing teams to both explore the technology's use on other broadcast channels and to leverage user data in new and innovative ways.
During a discussion about Bill Freund's move to Clip, CEO Michael Lawless commented:
"Billy Freund is a game changing hire for Clip Interactive. As a founder and key leader in radio's migration to digital media, he understands this space better than anyone. The simple fact that he joined the Clip management team is an endorsement of our business model and of our potential to change the industry. I'm thrilled to be working with him."
"The key missing ingredient for broadcast's growth and success in the digital future is audience interactivity and the direct attribution of those interactions. Today broadcast loses over 50% of attribution to search. With Clip's mobile listening technology, broadcasters can receive full credit for audience response and engagement. I am very excited to join the Clip Interactive team."
About Clip Interactive
Clip Interactive LLC (www.clipinteractive.com), founded in January of 2012, is a software development company that has developed a mobile app called Clip Radio, which revolutionizes radio as a marketing medium. The app recognizes the station being listened to and allows listeners to capture and save related digital content to their smartphone. The digital content includes programming and advertising, including as artist and song information, features, promotions, local deals, and more.