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Birks Group Launches WeChat Mini-Program

MONTREAL--(BUSINESS WIRE)--

Jewelry retailer partners with OTT Pay to enhance customer experience through the launch of WeChat Mini-Program

The convenient WeChat mini-program allows consumers to find their favourite brands and make purchases within their all-in-one application: WeChat. News, promotions, and new arrivals can all be found in one place by following your preferred brands. This powerful tool provides a user friendly purchasing method for Birks customers on an International level.

“We are thrilled to be the first jewelry brand to launch the WeChat Mini-Program in Canada,” said Jean-Christophe Bédos, President and Chief Executive Officer of Birks Group. “We strive to partner with platforms that allow our customers an easy and efficient way of online shopping allowing for a more dynamic and interactive experience.”

Leveraging the power of WeChat’s 1.2 billion users, WeChat mini-programs are revolutionizing the e-commerce landscape. For the first time through OTT Pay, Canadian merchants can reach a new demographic of consumers. Used in China since 2017, WeChat Mini-Programs have been gaining ground in the e-commerce industry and are officially here to stay after a strong start.

“OTT Pay is very pleased to launch the WeChat Mini-Program for the prestigious Birks Group, Canadian leader in fine jewelry since 1879. Without leaving the WeChat application, Birks customers will now be able to access a new and convenient e-commerce experience, powered by OTT Pay. OTT Pay keeps busy ensuring its partners and Canadian merchants are at the cutting edge of their industry by offering innovative ways to reach their target market. Mini-Programs are the e-commerce platforms of the future and OTT Pay is happy to be able to bring them into the Canadian market, bringing a new level of functionality to the customer experience.” Said Alex Liu, Vice President of OTT Financial Group and Chief Executive Officer of OTT Pay.

The Mini Program is made easy by users simply scanning a Mini-program QR Code which is circular in shape. Once the QR Code is scanned, the Mini-program opens automatically within their WeChat and brings the client to the home page. From there, they can choose the next step of their visit, whether it be to browse, shop, discover the latest promotions, search nearest locations or participate in exclusive Mini-program user activities put forth by Birks.

With more and more merchants throughout Canada accepting OTT Pay, it makes sense to engage the consumers through a tool they are frequently using. The WeChat mini-program allows you to do just that, while giving clients the opportunity to get to know OTT and see how safe and easy the tool is.

About Birks Group Inc.
Birks Group operates 26 Maison Birks stores in most major metropolitan markets in Canada, one retail location in Calgary under the Brinkhaus brand and two retail locations in Vancouver under the Graff and Patek Philippe brands. The Birks brand is a leading fine jewelry, timepiece and gift brand available at all Maison Birks stores, Mappin & Webb and Goldsmiths in the United Kingdom in addition to other luxury jewelry retailers across North America. Birks was founded in 1879 and has become Canada’s premier luxury brand. Additional information can be found on the Birks website, www.birks.com.

About OTT Financial Group
OTT Group of Companies operate multiple lines of business in the Canadian financial services industry. OTT Financial Canada Inc. is an investment dealer registered with the securities regulators in Canada and a member of IIROC and CIPF. OTT Capital Corporation is an exempt market dealer as well as a portfolio manager and investment fund manager. OTT Financial Inc. is a FINTRAC-registered money services business also authorized by the AMF, which offers foreign exchange services. OTT Pay Inc. is a leading fin-tech platform connecting Canadian merchants to Chinese consumers. Since 2006, OTT has been dedicated to servicing its clients and the community. For more information, please visit www.ott.ca.

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