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Bitcoin: The Pros and Cons for Consumers and Merchants



Between the mysterious security dilemmas underway at Mt. Gox Bitcoin exchange, the cyber battles over Bitcoin black markets and the recent arrest of the Bitcoin Foundation’s vice chairman, the media is now ablaze with fear-inspiring virtual currency stories. However, the hype has overshadowed the questions concerning most consumers and businesses: What is Bitcoin? What are the advantages and disadvantages of using it? How do they stack up with more common payment methods?

Here we’ll illuminate the key characteristics, pros and cons of Bitcoin that you need to know about.

What the heck is Bitcoin?

Bitcoin is the world’s “first decentralized digital currency,” according to It was launched in 2009 and it has several features that make it different from common forms of payment:

  • First, Bitcoin is considered a ‘cryptocurrency’ because it uses military-grade cryptography to secure transactions.

  • Second, Bitcoin payment processing is conducted through a private network of computers, and every transaction is recorded in a public record known as the “blockchain.”

  • Third, new Bitcoins are only generated to pay “Bitcoin miners”—the people whose computers participate in this network and complete complex mathematical tasks to approve Bitcoin transactions.

  • Last, Bitcoin has no government affiliation, central authority or banks. It’s based strictly on peer-to-peer technology.

How do I get them and use them?

If you’re tech savvy and have some very powerful computers around, you can try bitcoin mining. If you’re like most people, you download a bitcoin wallet on your computer or smartphone, trade dollars for Bitcoins on an exchange and then use your wallet to spend bitcoins.

Consumers: The Pros and Cons

Bitcoins protect your identity and money. You do not have to disclose personal identity information in a bitcoin transaction, much like cash, nor do you have to provide a credit card number that could be stolen. You’ll use anonymous Bitcoin addresses that change with every transaction.

You can send and receive payments at a very low cost or none at all, and for international payments, you never have to pay a foreign transaction or exchange fee. This can be a big advantage while travelling.

However, transactions are irreversible—they can only be refunded by the person receiving the funds, so there’s no recourse if it goes to the wrong address or a sketchy vendor. You can’t get liability protection for bitcoin use. If your wallet or another bitcoin fund is hacked, you probably have to eat the loss.

Finally, if you keep Bitcoins, you have to deal with their volatility. To get a sense of just how much Bitcoin can fluctuate, check out Coinbase’s charts. In the last 3 months, the price of Bitcoins has ranged from over $1100 USD to under $600. Yes, you have the chance to profit through speculation, but you could also lose a lot of money. Also, Bitcoin is not that popular yet—while, TigerDirect, Etsy and some other big names have come aboard, most major retailers have not.

Bitcoins have more similarities with cash than credit cards. With credit cards, you get liability protection, warranty extensions, reward points and the convenience of knowing that your card will be accepted just about anywhere. However, with credit cards you risk late fees, interested charges, foreign transaction fees and effects on your credit score.

Businesses: The Pros and Cons

First and foremost, you’re going to save money. If you use a provider like Coinbase to process transactions, the first $1 million will be free and then you’ll pay 1% on all transactions. That’s a significant savings compared to the 3%-4% transaction fee for credit cards.

Many exchanges will instantly convert Bitcoin payments to minimize the risks of volatility. In addition, with Bitcoin you never need to worry about consumer chargebacks, PCI compliance and hackers going after stored credit cards. Most Bitcoin merchants use a simple tablet or smartphone app to process payments—you don’t need a pricey POS system and hardware.

You must, however, establish a very clear policy for returns and refunds. You should base the return amount on the item’s original dollar price rather than bitcoin price to avoid exposing yourself to Bitcoin’s volatility.

The Bottom Line

Keep up to date with development of Bitcoin, and don’t let sensationalized headlines cloud a rational assessment of the cryptocurrency. Having a mix of payment methods at your disposable is ideal. As a consumer, consider using Bitcoin for digital payments when you want to minimize the risk of identity theft and stolen card information, or avoid foreign transaction fees. As a merchant, consider making Bitcoin an option to provide your customers with choice, save on processing fees and defend yourself from hackers.

With more than 10 years as a digital entrepreneur, Eric Adamowsky recognized the growing need for accurate and unbiased financial information online, particularly with credit cards. With many predatory online lenders providing biased information, Credit Card Insider was created to give consumers accurate, unbiased credit information. Eric’s tactical expertise and passion for building web brands will establish Credit Card Insider as the premier website for credit card information online.

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