Bite Beauty's "Hot Guys Making Lipstick" series features Britney Spears's boyfriend Sam Asghari

You’re going to need a new pair of panties. Bite Beauty is back with a new installment of “Hot Guys Making Lipstick,” the brand’s new video series that highlights, well, hot guys making lipstick. The latest installment features none other than Sam Asghari, pop icon Britney Spears’ boyfriend and a personal trainer. In the clip, Asghari dons a lab coat and concocts Bite Beauty’s Agave+ Daytime Lip Balm as sultry music plays in the backdrop.

Watch the “Hot Guys Making Lipstick” installment with Asghari below.

Bite Beauty wrote on Instagram, “You know you want to swipe right…on our new clean, vegan, gluten-free lip balm. 😏 Since you should really pay attention to the ingredients in your lip care, @samasghari helped us out by going into the lab and making our Agave+ Daytime Lip Balm.”

The brand added, “We say “yes please” to plant-based oils and superfood agave nectar, and “no thank you” to petrolatum, and a whole list of ingredients we don’t need to make our vegan luxe lip balm.”

Bite Beauty
Bite Beauty

Bite Beauty unveiled “Hot Guys Making Lipstick” in January, ushering in the horny makeup content we need in 2019—as coined in HG’s initial beauty news of the series. The Toronto-based beauty brand kicked off the series in an effort to highlight full transparency on how their vegan, gluten-free products are made.

What’s better than lipstick, you ask? Obviously, it’s hot guys making lipstick.

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