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Black Diamond subsidiary POC partners with Volvo

Black Diamond (BDE) subsidiary POC has partnered with Volvo Car Group (VOLVY) to explore new ideas to fuel safety and design innovation. Engineers and product designers from both brands will work together and plan to apply the findings to upcoming products. The collaboration will work to improve the interactions between cyclists and motorists. POC's upcoming AVIP road cycling product line is designed to increase the visibility of cyclists and improve the communication between the two groups. Volvo is working to create technology that will notify both the cyclists and the driver of each other's presence. The first results will be presented during the second half of 2014.