BOSTON, MA--(Marketwired - Mar 29, 2016) - Black Ink ROI, the leading SaaS-based customer analytics platform for global enterprises, is proud to announce its recognition by Scott Brinker, Editor of the Chief Marketing Technologist Blog, in his 2016 Marketing Technology Landscape Supergraphic. Black Ink ROI is identified under the 'Data' category in the 'Marketing Analytics, Performance & Attribution' section. This is the second consecutive year that Black Ink ROI has been included in Brinker's annual landscape graphic.
The 2016 edition showcases 3,874 marketing technology solutions represented across 49 categories, approximately 87% growth over last year. Brinker's graphic conveys the massive growth and evolution of marketing technology, as the industry has continued to expand significantly since Scott's first graphic in 2011 which featured approximately 150 solutions.
"In each landscape edition, I have adjusted the categories -- added some, removed some, redefined others -- and varied my heuristics for inclusion," said Scott Brinker. "We're living in a rapidly changing industry, and I treat this landscape as a living document that continues to evolve to the environment."
Serving global companies, Black Ink ROI is a leading-edge, SaaS-based, advanced customer-analytics platform for sales, marketing and P&L leaders to improve customer acquisition, retention and upselling growth opportunities. By applying data analytics to the next level, Black Ink ROI customers receive insights to drive more profitable growth and improved return on investment. The platform provides over 55 pre-built KPIs that meet GAAP reporting standards and it automatically integrates with various types of internal and external data sources.
"It is no easy task to categorize the ever evolving marketing technology brands, now nearly 4,000 strong. Kudos to Scott for organizing it in a manner that can help executives see the possibilities to serve their specific needs," said Jeff Winsper, founder and President of Black Ink ROI. "It's like the ingredients for a recipe in which the chef can make their own concoction of choice that matters most to their marketing technology stack. From our perspective, leading marketers need innovative analytics to discover new revenue growth opportunities, capture it, and track marketing performance."
For more information about Black Ink ROI, please visit http://blackinkroi.com/.
About Black Ink ROI
Black Ink ROI is the leading SaaS-based customer analytics platform for global enterprises to improve customer acquisition, retention and upselling growth opportunities. Headquartered in Boston, Massachusetts, Black Ink ROI is an advisory board member of the Marketing Accountability Standards Board. For more information, please visit http://blackinkroi.com/. Stay up to date with relevant news and additional information by reading their Marketing Performance Management blog, and by connecting with them @BlackInkROI on Twitter and on LinkedIn.