Is BlackBerry Limited’s (TSE:BB) PE Ratio A Signal To Buy For Investors?

BlackBerry Limited (TSX:BB) is trading with a trailing P/E of 20.8x, which is lower than the industry average of 34.4x. While BB might seem like an attractive stock to buy, it is important to understand the assumptions behind the P/E ratio before you make any investment decisions. Today, I will break down what the P/E ratio is, how to interpret it and what to watch out for. See our latest analysis for BlackBerry

What you need to know about the P/E ratio

TSX:BB PE PEG Gauge Jan 11th 18
TSX:BB PE PEG Gauge Jan 11th 18

P/E is a popular ratio used for relative valuation. By comparing a stock’s price per share to its earnings per share, we are able to see how much investors are paying for each dollar of the company’s earnings.

P/E Calculation for BB

Price-Earnings Ratio = Price per share ÷ Earnings per share

BB Price-Earnings Ratio = $14.4 ÷ $0.693 = 20.8x

The P/E ratio isn’t a metric you view in isolation and only becomes useful when you compare it against other similar companies. We preferably want to compare the stock’s P/E ratio to the average of companies that have similar features to BB, such as capital structure and profitability. A common peer group is companies that exist in the same industry, which is what I use. At 20.8x, BB’s P/E is lower than its industry peers (34.4x). This implies that investors are undervaluing each dollar of BB’s earnings. Therefore, according to this analysis, BB is an under-priced stock.

Assumptions to be aware of

While our conclusion might prompt you to buy BB immediately, there are two important assumptions you should be aware of. Firstly, our peer group contains companies that are similar to BB. If this isn’t the case, the difference in P/E could be due to other factors. For example, if you compared higher growth firms with BB, then its P/E would naturally be lower since investors would reward its peers’ higher growth with a higher price. The second assumption that must hold true is that the stocks we are comparing BB to are fairly valued by the market. If this does not hold true, BB’s lower P/E ratio may be because firms in our peer group are overvalued by the market.

What this means for you:

Are you a shareholder? If your personal research into the stock confirms what the P/E ratio is telling you, it might be a good time to add more of BB to your portfolio. But keep in mind that the usefulness of relative valuation depends on whether you are comfortable with making the assumptions I mentioned above.

Are you a potential investor? If you are considering investing in BB, looking at the PE ratio on its own is not enough to make a well-informed decision. You will benefit from looking at additional analysis and considering its intrinsic valuation along with other relative valuation metrics like PEG and EV/Sales.

PE is one aspect of your portfolio construction to consider when holding or entering into a stock. But it is certainly not the only factor. Take a look at our most recent infographic report on BlackBerry for a more in-depth analysis of the stock to help you make a well-informed investment decision. Since we know a limitation of PE is it doesn’t properly account for growth, you can use our free platform to see my list of stocks with a high growth potential and see if their PE is still reasonable.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.

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