Considering that Samsung — which actually ran a Blackberry bashing spot during the NFC championship game last week — already announced a Super Bowl ad, we can't help but notice Apple hasn't said anything about running one yet.
London's BBDO will make the 30-second spot, which can cost an average of $3.8 million. (Although one advertiser shelled out more than $4 million.)
That's quite the cost for an ad that 111 million people will see.
"A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year," said Frank Boulben, Chief Marketing Officer, Research In Motion. "BlackBerry has 30 million social media fans, and we're looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves."
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