AdEx has made some fuss in the industry earlier this year when it held a token sale offering contributors to join its “decentralized ad network” that would tackle problems found in its classic counterparts, meaning expensiveness, intrusiveness, and utter lack of transparency when it comes to monetization.
The company’s campaign was a success, but it didn’t stop at that. Partnership and collaboration agreements with numerous other blockchain-oriented companies that deal with videos and content distribution soon followed.
A week ago, however, AdEx went beyond the cozy shell of the blockchain world when it announced its cooperation with Ink, a global travel media company that serves dozens of companies around the world with magazines you find onboard airplanes, travel apps, flight documents, and so forth.
This alone has marked a notable instance of a blockchain-based company entering the real sector of the economy.
According to the agreement between the companies, Ink was going to sell 1 million ad spaces on boarding passes of easyJet, one of Europe’s biggest airlines that services around 800 routes in 31 countries, via AdEx network over an auction.
AdEx handled the auction process itself while Ink and easyJet decided on whose bids were winning.
The auction was successful, and three companies will now place their ads on the boarding passes covering a million people in one go.
“This is a giant step for us as it bridges travel media, advertising, and blockchain to offer advertisers, even more, opportunities for reaching their desired target audiences,” AdEx CEO Ivo Georgiev said commenting the auction.
As it turned out, the companies only tested the waters with their auction as they have recently announced there will be another one this December.
Unlike its predecessor, it won’t be open for everyone and will use a prearranged list of bidders which have to apply for bidding at AdEx’s website, and, if successful, receive an invitation to participate.
While it’s obviously too early to draw any conclusions, it seems that the world of advertising has finally started embracing blockchain. This could lead to a major breakthrough for the technology that is currently associated only with finance and cryptocurrencies. This example proves that its field of applicability goes way beyond that. As it offers cheaper advertisement, precise targeting, and transparent monetization, it might be only a matter of time when every ad you see online or in the real life is in fact profoundly blockchainized.
This article was originally posted on FX Empire