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Blue Apron Launches On-Demand Delivery With New Pilot Program in New York City


Company advances multi-product, multi-channel strategy to provide on-demand delivery of Blue Apron meals in select zip codes

Blue Apron Holdings, Inc. (APRN), known for delivering incredible meal experiences, today advanced one of its growth strategies to meet a wider range of consumer needs, lifestyles, and preferences with the launch of its first on-demand delivery offering, with additional on-demand channel expansion expected in the near future.

Beginning this week, a rotating selection of Blue Apron meals are available on-demand to consumers in select zip codes in New York City on the Grubhub and Seamless online and mobile platforms. The offering, delivered in new custom packaging, includes fresh, pre-portioned ingredients to easily cook two- or four-serving a la carte meals in 30 minutes or less. In addition to Blue Apron meals, consumers can order add-on culinary products from Blue Apron premium suppliers and partners, including Vermont Creamery cheeses, Irving Farm coffee, and a selection of broths from Brodo.

“This new on-demand product is a complement to our core offering, giving consumers–for the first time–the option to have a Blue Apron meal delivered to their doorstep in less than an hour," said Brad Dickerson, CEO, Blue Apron. "We are thrilled to launch this initial pilot to expand the reach of our brand, and expect to build on this new competency with additional same day, on-demand platforms over the coming months.”

Blue Apron menus will change weekly on Grubhub and Seamless. The Blue Apron meals available for on-demand delivery the week of October 1st include:


  • Spicy Beef & Gnocchi with Zucchini
  • Moroccan-Style Couscous Bowls with Chickpeas, Tomatoes, & Feta Cheese
  • Creamy Pesto Cavatelli with Spinach, Zucchini, & Tomatoes
  • Pork Chorizo Burgers with Fig Mayo & Roasted Peppers


  • Stir-Fried Sweet Chili Chicken with Broccoli & Rice

For more information on Blue Apron meals available on the Grubhub and Seamless online and mobile platforms, visit: cook.ba/on-demand.

About Blue Apron

Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the Company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values.

Forward Looking Statements

This press release includes statements concerning Blue Apron Holdings, Inc. and its future expectations, plans and prospects that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. For this purpose, any statements contained herein that are not statements of historical fact may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "may," "should," "expects," "plans," "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "potential," or "continue," or the negative of these terms or other similar expressions. Blue Apron has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. These forward-looking statements speak only as of the date of this press release and are subject to a number of risks, uncertainties and assumptions including, without limitation, the Company’s anticipated growth strategies; its ability to execute on its multi-product, multi-channel growth strategy; the success of its pilot program with GrubHub; its expectations regarding competition and its ability to effectively compete; its ability to expand its product offerings and distribution channels; its ability to cost-effectively attract new customers, retain existing customers and increase the number of customers it serves; seasonal trends in customer behavior; its expectations regarding, and the stability of, its supply chain; the size and growth of the markets for its product offerings and its ability to serve those markets; federal and state legal and regulatory developments; other anticipated trends and challenges in its business; and other risks more fully described in the Company’s public reports filed with the U.S. Securities and Exchange Commission (the “SEC”), including under the caption “Risk Factors” in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2018 filed with the SEC on August 2, 2018 and in other filings that Blue Apron may make with the SEC in the future. Blue Apron assumes no obligation to update any forward-looking statements contained in this press release as a result of new information, future events or otherwise.

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