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Blue Earth Implements Demand Response Program in the New York City Area

HENDERSON, NV--(Marketwired - September 18, 2015) - Blue Earth, Inc. (BBLU), an alternative/renewable power generation services company, announced today that its Blue Earth Generator (BEGEN) division has begun offering services to assist customers looking to participate in the New York State Energy Research and Development Authority (NYSERDA) and Consolidated Edison's (ConEd) Demand Response (DR) enablement program.

The DR Enablement program provides incentives to offset the cost of equipment or software upgrades that enables automated participation in the New York Independent System Operator (NYISO) Installed Capacity (ICAP) Special Case Resources (SCR) Program. "We believe that our new DR offering is a great addition to our capabilities to serve customers," said Bob Powell, CEO of Blue Earth, Inc. "The DR service offering allows us to deliver more value to our customers by utilizing our expertise in power markets to lower their energy costs."

The DR market potential is estimated to be $100 million over the next two years. The DR enablement incentive program is intended to kick start the market, but requires the equipment to be installed before June 2016. Blue Earth Generator offers turn-key support and financing for those customers that desire to upgrade their existing generator so it can be utilized in the NYISO and ConEd programs. Blue Earth Generator has more than 200 service customers, representing more than 100MW of existing diesel generators. We are already engaged by our Customers to implement 20 MW of convert backup generators into demand response assets. "We are excited to be a growing part of the Blue Earth family," said John Brogan, President of Blue Earth Generator, Inc. "Offering DR services to both existing and new customers expands our overall service offering and complements what we are doing in our cogeneration business."

BE Generator's certified technicians have over 150 years of combined experience servicing Caterpillar and most other major equipment providers' power generation systems. BE Generator's factory-trained technicians are certified and experienced in stand-by/prime power generator and co-generation installations. They also service switchgear, heat recovery equipment, system controls and other balance-of-plant systems. The technicians provide preventative services/emergency maintenance, emission testing, fuel oil tank cleaning, load bank testing, plant control balancing and general management services. Following NFPA 110 guidelines, BE Gen technicians perform comprehensive inspections of emergency power supply systems. BE Generator also provides major overhauls to restore diesel and natural gas engines used for emergency generators and CHP plants to original design specifications, with OEM approved parts, to ensure maximum plant performance.

About BBLU

BBLU is engaged in the clean technology industry with a primary focus in alternative/renewable power generation sectors. We strive to participate in the global movement for a sustainable planet by offering products and services that will optimize energy use, reduce harmful environmental emissions and materially reduce energy costs to our customers. For more information about Blue Earth, Inc., please visit www.blueearthinc.com.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included in this press release are forward-looking statements. Words such as "believes," "anticipates," "plans," "expects," "may," "will," "should," "intends," and similar expressions are intended to identify forward-looking statements. These statements relate to future events or to the Company's future financial performance, the performance of the maintenance of diesel generators, and the planned installation of CHP/diesel energy plants. These forward-looking statements are based on the company's current believes and expectations, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. Such risks, uncertainties and other factors, which could impact the Company and the forward-looking statements contained herein are included in the Company's filings with the Securities and Exchange Commission, including the Company's Form 10-Ks, Form 10-Qs, Form 8-Ks, Proxy Statements and other filings. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.