CHICAGO, IL--(Marketwired - Jul 2, 2013) - bXb Group, LLC announced today the addition of Meeting Professionals International (MPI) as a Founding Industry Partner of its premier B to B Events Industry Network on BOB.tv - Best of Business. As part of an extraordinary and growing collaborative movement within the meeting and event industry, MPI joins the American Society of Association Executives (ASAE), Center for Exhibition Research (CEIR), International Association of Exhibitions and Events (IAEE), Professional Convention Management Association (PCMA) and Virtual Edge Institute (VEI), in collective support of BOB.tv, an online platform under development that will aggregate quality business content and community in a variety of BOB.tv Industry Networks over time.
In turn, BOB.tv will extend the participating partner associations' education content and other industry content online beyond their current communities. As a result, this collaborative effort will lead to broader reach and enhanced membership value for the founding partner associations as well as an elevated awareness of the meeting and event industry in the global business community.
"By joining this exceptional collaboration, we are furthering our commitment to delivering value through education and community to MPI members and the broader meeting and event industry. We believe our 20,000 members and corporate partners will realize tremendous benefits from BOB.tv, which is shaping up to be a unique and enriching online platform," said Kevin Hinton, Immediate Past Chairman of MPI.
Tony Lorenz, CMM, co-founder and chief executive officer of bXb Group stated, "Quite simply, our industry is setting a strong and positive precedent for the broader global business community. Our industry organizations are collaborating at unprecedented levels, creating new value across our landscape as a direct result. Organizations in other industries will follow our lead on future BOB.tv Industry Networks, so new value will be created in those industries over time. As my professional history with MPI runs very deep, this partnership is especially welcome and appreciated."
BOB.tv will launch with its first network, the BtoB Events Network, at the 2013 ASAE Annual Meeting & Expo, which will be held August 3-6 in Atlanta. For more information, visit http://www.bob.tv.
Meeting Professionals International (MPI) is the largest and most vibrant global meeting and event industry association. The organization helps its members thrive by building human connections through knowledge and ideas, relationships, and marketplaces. MPI membership is comprised of approximately 20,000 members belonging to 71 chapters and clubs worldwide. For additional information or to join, visit www.mpiweb.org.
BOB.tv, already an award-winning online industry platform, will aggregate content and community, organized by industry. BOB.tv founding industry partners include American Society of Association Executives, Center for Exhibition Industry Research, International Association of Exhibitions and Events, Meeting Professionals International, Professional Convention Management Association, and the Virtual Edge Institute. For more information visit http://www.bob.tv.
About bXb Group, LLC
bXb Group, LLC offers marketing leaders' technology, marketing communications and interactive services to support core brands and organizational presence in their respective marketplaces. The unique strengths of its two entities -- BOB.tv and Cuture22 Communications -- are leveraged to deliver expanded solutions to global marketers and the communities they serve. Learn how bXb Group can accelerate your business-to-business strategy today at http://www.bxbgroupllc.com.
Culture22 Communications is an award-winning integrated communications, interactive technologies, and digital events agency that delivers multi-faceted marketing programs, campaigns and experiences that inspire action and build brand relationships for world-class companies and agencies. Culture22 serves leading BtoB and BtoC brands including Toyota, McDonald's, Hitachi, TATA Consultancy Services, Unilever, Healthcare Information and Management Systems Society (HIMSS) and the American Society of Plastic Surgeons (ASPS). For more information, visit http://www.culture22.com.