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Boosted Commerce Accelerates Portfolio Growth Into Luxury Skincare With Acquisition of Asterwood Naturals

·3 min read

Leading anti-aging skincare brand becomes the most recent addition to the eCommerce platform

Boosted Commerce, LA-based consumer eCommerce platform that acquires, launches and grows third-party businesses on Amazon and Shopify, today announced the acquisition of luxury skincare company, Asterwood Naturals. This acquisition expands its total portfolio to 30 companies, which have grown by 67% year-over-year. To date, Boosted’s total available capital is $137M.

Asterwood Naturals was founded by brother and sister duo Angela Norden and Seth Packard in 2016 after Angela tested her anti-aging formulas on family and friends. Asterwood, which has reached mid-seven figures in revenue, was a family affair from the beginning as the initial product was originally manufactured at their childhood home. Despite these humble beginnings, Asterwood grew tremendously, with 44% customer retention as a testament to product quality and customer satisfaction.

"Asterwood is a special company in every aspect. Their high-quality portfolio has generated incredible customer retention, with half of their orders coming from repeat customers. It’s truly reflective of the brand that they have built. I’m so excited to bring them into the Boosted family," said Boosted’s co-founder and CEO Keith Richman.

"In 2016, we saw an opportunity to create a high-quality, organic blend of skincare products. What began as a passion project to solve a need within our own family, turned into a venture that attracted excited customers who have stayed with us through thick and thin. We are forever grateful to everyone who has been part of our journey," said Seth Packard, co-founder of Asterwood.

After meeting the Boosted team, the Asterwood Naturals founders understood that scaling the business with experienced entrepreneurs who have built brands online and offline represents an unmatched opportunity. "We’re excited to have the operational expertise of Keith, Charlie, and the Boosted team to grow our business," said Angela Norden, founder of Asterwood. "We had other offers to purchase our business throughout the process, but Boosted’s understanding and industry approach has greatly complemented ours," she said.

As for their next chapter, the duo is expected to take advantage of Boosted Commerce’s newly launched "Seller Circle" program, which honors and empowers exiting founders for their next adventure. The initiative focuses on helping entrepreneurs like Angela and Seth to celebrate, re-energize, and continue to do what they love.

About Boosted Commerce

Boosted Commerce buys, builds, and grows high quality commerce brands. Though its use of proprietary data and technology, Boosted identifies market opportunities, product trends, and emerging brands. Boosted then fuels rapid growth of its portfolio using its "Boosted Brain" playbook containing over 750 eCommerce operating procedures. Boosted has acquired over 30 brands, which boast category-leading products distributed across Amazon, Walmart, and other retail channels along with a competitive D2C presence. As successful entrepreneurs in their own right, Boosted’s founders, Keith Richman and Charlie Chanaratsopon, not only bring strong retail and digital marketing experience to the organization, but are also passionate about helping founders achieve their vision. With the end customer top-of-mind, the Boosted team prides itself in a product-first approach to the growth and development of its portfolio. Boosted Commerce has raised $137M in capital and its portfolio brands include Simplified Skin, Tub Cubby, and Asterwood Naturals. For more information, visit https://boostedcommerce.com/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210505005285/en/


Morgan Borer