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Brampton Launches the New Economic Development Brand

BRAMPTON, ONTARIO--(Marketwire - Mar 26, 2013) - The City of Brampton today officially launched its new Economic Development Brand. A new marketing video, print campaign details, the 2012 Annual Economic Report and the new Brampton Economic Development Map were presented at the launch event.

"As Brampton continues to grow, our priorities and strategy evolve in keeping with the changing business environment and community," commented Mayor Susan Fennell. "The new marketing strategy rebrands and repositions Brampton's Economic Development brand as a forward-thinking, creative, dynamic catalyst for business success. The new brand identity will drive our business development tactics in the coming years."

EDO Brand video: The video brings to life the steps shaping Brampton's new economic brand; it moves and speaks with energy, imagination and humanity. To experience the brand story, visit the Economic Development website and watch the brand identity video at www.Brampton.ca/b-more.

"I am Brampton" print campaign: The print campaign's key proposition is Brampton's unique potential of raw human energy, ideal for fostering growth. The goal of the print ads is to capture the power of Bramptonians.

Brampton's 2012 Annual Economic Report: Highlighting successes in 2012, the report provides information and statistics on Brampton's economy. The 2012 economic indicators reveal a growing and vibrant marketplace in Brampton and that businesses continue to show significant confidence in the city's economy. Brampton finished 2012 strong and ranked well in the key construction categories. Overall, Brampton placed fifth in the country for total construction value in 2012. Within the Greater Toronto Area (GTA) Brampton was second in total construction, commercial construction, residential construction, and number of residential units under construction after Toronto.

Brampton Economic Development Map: It is a detailed map outlining land uses in the City of Brampton and includes an economic overview of the City, highlighting key statistics, top employers, sectors of strength and Brampton's exceptional quality of life. It is a practical tool offering excellent investment opportunity. The Economic Development Map is the most sought- after piece of marketing collateral produced by the Economic Development Office.

"It's all about business attraction and retention and building pride in our city. Our new identity will focus on leveraging the right assets effectively," commented Regional Councillor Gael Miles, Chair of Economic Development. "It recognizes the strength of our human potential, the culture of entrepreneurship that exists here and focuses on fostering an environment of creativity, ingenuity and vision that Brampton has to offer."

The new strategy and identity was approved by Brampton City Council in October 2012 following a comprehensive assessment and priority-setting initiative by the Brampton Business Attraction and Retention Advisory Committee (BARAC). Business leaders from the local community are represented on this committee.

About Brampton: The 9th largest city in Canada, Brampton has a successful, well-diversified economy and is home to more than 8,000 businesses. The City continues to retain a Triple 'A' credit rating by Standard & Poor's, reflecting its successful economy and debt-free position. Brampton celebrates its diverse population that represents people from more than 175 distinct ethnic backgrounds who speak more than 70 different languages. Offering more than 6,000 acres of parkland, Brampton takes pride in being known as the Flower City of Canada. Brampton has been designated since 2007 as an International Safe Community by the World Health Organization.

For more information visit www.brampton.ca.

To view the video associated with this release, please view the following link: www.youtube.com/bramptonecodev.