SCOTTSDALE, Ariz., April 29, 2019 /PRNewswire/ -- What started as a one-man endeavor in 1960 has grown into the largest independent tire retailer in the world. Now with more than 1,000 stores in 35 states, Discount Tire continues to focus on the one thing that began it all: caring for you and your tires. After recently reaching this 1,000-store milestone, Discount Tire is launching a new brand message that embodies the company's culture of helping drivers feel at ease.
Caring for people and their tires is the foundation of Discount Tire and their new brand campaign. Starting today, the "Let's Get You Take Care Of" campaign will showcase the expertise, authenticity, and empathy found in each and every Discount Tire expert.
"We know people don't always feel confident about their tires, but that's what we're here for," said Lisa Pedersen, vice president of marketing at Discount Tire. "'Let's Get You Taken Care Of' is at the very core of our DNA. We like to say we're in the people business, we just happen to sell tires and wheels. With more than 20,000 employees across the country, each one of us is putting people first. It's who we are."
The tagline "Let's Get You Taken Care Of" will be woven throughout all brand messaging going forward. Campaign pieces include digital advertising, print and radio ads, billboards, in-store signage, web banners, and more. The first Discount Tire TV commercial in the new campaign – titled "Lewis & Clark" – debuts April 29, just as families start planning for the summer roadtrip season. To learn more, visit discounttire.com.
ABOUT DISCOUNT TIRE/AMERICA'S TIRE
Discount Tire, based in Scottsdale, Ariz., is the world's largest independent tire and wheel retailer. Founded in 1960 by Bruce Halle, they serve customers at more than 1,000 stores in 35 states. The company does business under the trade name Discount Tire in most of the U.S., America's Tire in parts of California, and Discount Tire Direct in markets outside the reach of retail stores. Discount Tire is a primary sponsor of the No. 2 Ford Mustang driven by Brad Keselowski in the Monster Energy NASCAR Cup Series, and the No. 22 Ford Mustang driven by Austin Cindric in the NASCAR Xfinity Series. Discount Tire is also the official wheel and tire retailer of Monster Energy AMA Supercross. For more information, visit discounttire.com.
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