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Brands Partner with Charities for #GivingTuesday, Kicking off the Holiday Shopping Season to Save and Shop with a Purpose

LOS ANGELES, Nov. 27, 2017 /PRNewswire/ -- Giving Tuesday, a day where people around the world come together and support charitable organizations, began in 2012 and is held each year following Black Friday and Cyber Monday. In 2015, alone, there was $1.77 million raised online on Giving Tuesday across 98 countries. This year, Vanity Planet and Bradford Watch Company are kicking off this holiday season to take part in the annual global giving movement. Not only are these brands offering savings; they're allowing the community to be part of something bigger and #ShopWithAPurpose! 

Join Vanity Planet in pumping up the girl-power as they partner with Coin Up and EmpowHer Institute to help support girls in underserved communities. Vanity Planet is a go-to online shopping destination for cruelty-free beauty products from head to toe. Now, in full #GirlPower Vanity Planet style, and just in time for #GivingTuesday, Vanity Planet is proud to donate a portion of their proceeds this holiday shopping season to support EmpowHer Institute that empowers girls to be confident, be bold, define beauty, and find their voice. 

In this season of giving, Vanity Planet invites shoppers to #ShopSmart and help build strong, beautiful futures for America's underprivileged teen girls. Since 2012, EmpowHer Institute has partnered with schools in under resourced communities to help equip girls to confidently pursue college and careers. This month, shoppers can join in supporting this inspirational organization and save when buying at VanityPlanet.com to stock up on your holiday gift buys. The coupon code "COINUP20", when used at checkout, allows shoppers to enjoy 20 percent off their entire purchase, and Vanity Planet will donate 20 percent of proceeds to EmpowHer Institute, a non-profit organization that provides education, training, and mentorship to marginalized girls, empowering them to seek fulfilling, productive lives.

New and trendy watch company Bradford Watch Company also has found a way to give back this holiday season by partnering with March of Dimes to support research and programs that promote healthier pregnancies for all moms. Founded on simplicity, excellence, and durability, Bradford Watch Company crafts quality wristwatches that help make every moment count. Now through the season of giving, Bradford Watch Co. proudly donates a portion of their proceeds to help make every moment count for families fighting for the lives of their babies.

"The March of Dimes is honored to be partnering with Bradford Watch Company to further our mission to deliver the healthiest beginnings so that every generation has the brightest tomorrow," says Kari Boatner, March of Dimes Executive Director Greater Los Angeles Division. Right now, shoppers can be part of this mission when they shop the timeless collections at BradfordWatchCo.com and enter "marchofdimes" at checkout for $25 off a purchase. Bradford will directly donate to March of Dimes. Bradford's generous donations will serve to promote community education and advocacy, as well as to extend research efforts at the March of Dimes Prematurity Research Centers toward finding the answers that moms' and babies need to survive and thrive. Bradford watches are clean, classic designs, and each watch is quality-crafted, backed by a 60-day promise and a three-year warranty. Bradford Watch Company collections for him and her can be found online at www.bradfordwatchco.com and purchases will support charities like March of Dimes this holiday season.

Media Contact:
Leigh-Anne Anderson
310 990 5752

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