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Brazilian Soccer Star Ronaldo Will Move To U.K. To Study Advertising With WPP CEO Martin Sorrell

Andrew Trotman, The Daily Telegraph

Former Brazilian footballer Ronaldo is moving to the UK to study advertising under WPP chief executive Sir Martin Sorrell.

The 36-year-old, who played for Barcelona, Inter Milan and PSV during an 18-year career, could stay in London for more than two years as he looks to benefit from Sir Martin’s knowledge.

“Eighteen years have passed and I’ve hardly studied at all; I feel a great need to become a student again,” Ronaldo told Brazil’s Meio & Mensagem newspaper.

“I’ve learnt a lot in life, travelling, living abroad, just in the school of life. But I also have to immerse myself in something.

“Learning from Martin Sorrell will be perfect. I won’t leave him alone, I’ll be asking him questions the whole day, just like a striker. He’s going to have to tell me everything.”

Sir Martin confirmed that Ronaldo – who currently runs ad agency 9ine, a joint venture with WPP – would be joining him in the UK. “Ronaldo had already had great success with clients Claro [and] Duracell. He’ll be coming to the UK [to] work with us closely there,” he told the Financial Times.

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