Strategic partnership includes integration into the professional sports sector and enables business development, marketing, sales and endorsement of GTX Corp’s innovative product line
Minneapolis and Los Angeles, August 20, 2013 – GTX Corp (OTCBB: GTXO), a leader in customizable, patented 2-way GPS solutions, and Brewer Sports International (BSI), a multi-faceted global sports management firm, have joined together to further expand the reach of the #NextBigStep in wearable technology: GPS embedded insoles - SmartSoles™ (#SmartSoles, #GPSInsole).
As one of the world’s fastest growing multi-faceted global sports advisory firms with a focus on the business of sports and wellness, BSI will utilize its extensive network to facilitate outreach efforts with synergetic companies and partnering organizations as well as secure product endorsements and enhance awareness and global exposure for GTX Corp’s innovative product line of wearable GPS technology.
In particular, BSI will help secure partnerships and establish relationships with alumni athletes and affiliates, targeting those suffering from Traumatic Brain Injury (TBI) and/or Alzheimer’s disease, professional sports leagues, associations, agencies and unions as well as with various public and private corporations and international organizations focusing on health and wellness.
“There are so many people, not just athletes that can benefit from this groundbreaking technology,” said Jack Brewer, Founder and CEO of Brewer Sports International and NFL Alumnus. “As my one-year-old son begins to walk, I want him to be wearing SmartSoles™ so I know where he is at all times. We feel that this will be an extremely marketable product particularly in the youth realm and are excited to offer innovative solutions to families everywhere."
With over a year in development, GTX Corp had been researching ways to further miniaturize its GPS module in order to penetrate new markets and expand current ones. “Compared to our existing module, this next gen is approximately 30% smaller, thinner and lighter, 20% less expensive and has 200% more battery life. It is equipped with a motion sensor and advanced A-GPS technology for pin point accuracy,” states GTX Corp CEO Patrick Bertagna. “We are very excited to have Brewer Sports partner with us along with being an integral part of our go to market campaign to promote the SmartSoles™ in the sports market and to the general public.”
BSI has proven experience with athlete endorsements and promotion in the sports industry and is actively working to increase awareness and gather a handful of interested athlete spokespeople to support the launch of the SmartSoles™ campaign. GTX Corp and BSI plan to officially launch the Next Big Step marketing campaign surrounding Super Bowl XLVIII this February in New York City.
About GTX Corp (GTXO)
The leader in enterprise 2 way GPS real-time personal location services (PLS) was founded in 2002 and is based in Los Angeles, California with distributors in Canada, Mexico, Australia, Ireland and Nepal and customers in 162 countries. GTX Corp utilizes the latest in miniaturized, low power consumption technology and offers a robust enterprise GPS and cellular location platform to track in real time the whereabouts of people, pets, vehicles and high valued assets. Answering the “where is” question through a licensing business model and providing a complete end to end solution of hardware, middleware, apps, connectivity and professional services. Letting you know where or how someone or something is at the touch of a button, GTX Corp also owns and operates LOCiMOBILE, Inc which develops applications for smart phones and tablets and Code Amber Alertag. The Company has an aggressive intellectual property strategy and owns an extensive portfolio of patents, patents pending, registered trademarks, copy rights and URL's.
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About Brewer Sports International (BSI)
Brewer Sports International (BSI) is a multi-faceted global sports management firm within The Brewer Group Companies with a focus on sports lending, event management and consulting for professional athletes, sports agencies, public and private corporations and various partners including international organizations, governments and NGOs. Based in Minneapolis, with offices in New York, Miami, Dallas and Beijing, BSI was founded by Jack Brewer, a five-year National Football League (NFL) veteran and former team captain on three NFL teams. The Company also is a founding member of the Coalition for Concussion Treatment (#C4CT), a movement seeking to raise awareness of new treatments in development for concussions and nervous-system disorders. BSI takes pride in enabling its clients to capitalize on the endless opportunities presented through sport. For more information, visit www.brewersports.com; www.facebook.com/brewersportsinternational; www.twitter.com/brewersports (@brewersports).
Brewer Sports International Media Contact:
Danielle Berman, Director of Public Relations and Interactive Marketing
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