"Bridgerton" is back for season 2.
The smash hit Netflix (NFLX) original returned to the platform on Friday and quickly climbed its way to the top of the streamer's competitive top 10 list.
According to the company's latest viewing report, subscribers watched more than 193 million hours of the series within its first three days on the platform (March 25 - March 27).
"Bridgerton" season 1 remains the second-most watched show in Netflix's history (behind "Squid Game"), with a total of 82 million accounts reported to have seen at least a portion of the show within its first four weeks, according to the company. (Caveat: Netflix counts a "viewer" as someone who watches at least 2 minutes of a piece of content.)
Total hours watched for season 1 hit 625 million within the first four weeks, Netflix added.
When comparing social media mentions, "Bridgerton" season 2 is already poised to surpass its predecessor.
According to data from social media management company Hootsuite, total online mentions related to "Bridgerton" season 1 — which debuted December 25, 2020 — totaled 261,379 between November 2, 2020 and December 28, 2020.
Most mentions came from the United States, followed by the United Kingdom (64,297 and 18,079 mentions, respectively.)
Flash forward less than a year and half later and the online chatter climbed significantly.
Mentions for season 2 — which dropped March 25, 2022 — totaled a whopping 830,602 between February 14, 2022 and March 28, 2022. That's a 218% increase compared to season 1.
Similar to the first season, most mentions came from the U.S. and the U.K. (122,338 and 37,754, respectively.)
The high social media engagement signals that "Bridgerton" season 2 has significantly more room to run as viewers continue to tune in and binge the romantic dramedy.
The Shonda Rhimes' Effect
"Bridgerton" serves as executive producer Shonda Rhimes’ first show for Netflix, after having departed ABC (DIS) for a reported five-year, $100 million deal with the streaming giant back in 2017.
In July, Rhimes signed a deal extension that will keep her on board for an additional five years. She reportedly scored a significant up-front raise of $150 million, in addition to lucrative bonuses that could balloon the deal's value to upwards of $400 million.
Rhimes was the mastermind behind "Grey's Anatomy" — one of the longest-running scripted shows on American television (ABC renewed the series for a 19th season earlier this year) — in addition to "Scandal," "How To Get Away With Murder," and many more.
Since "Bridgerton," Rhimes recently released another breakout hit for the platform, "Inventing Anna." The miniseries, based on the life of Russian-born German con artist Anna Delvey, has remained on Netflix's top 10 list for 7 weeks since its meteoric debut on February 11, 2022.
Netflix, which spent more than $17 billion on content production in 2021, is not shy when it comes to securing top talent both in front of and behind the camera.
In addition to signing Rhimes, the streaming giant also has massive deals with The Duffer Brothers (the brains behind "Stranger Things"), Ryan Murphy, Greg Berlanti (co-creator and executive producer of "You"), among others.
Alexandra is a Senior Entertainment and Food Reporter at Yahoo Finance. Follow her on Twitter @alliecanal8193