SAN DIEGO, CA--(Marketwired - Mar 11, 2015) - BrightScope (www.brightscope.com), a leading provider of independent financial information and investment research, today released its updated list of the Top 100 Most Social Financial Advisors in the United States. Introduced in 2014 to recognize the top advisors with significant online influence, BrightScope hopes to encourage all financial professionals to bolster their digital brand. Consumers are increasingly using search engines and ratings services to inform key life decisions like selecting a financial advisor. Advisors with the highest visibility online stand to win an increasing share of new business.
"It's encouraging to see so many advisors expanding their online presence," said Kevin Fahey, Director of Product, Consumer at BrightScope. "Investors now expect their advisors to be active, easily vetted and available online. This is one of the driving forces behind AdviceMatch, our new platform that makes it easy for investors to find and evaluate advisors online."
The Rank considers several individually weighted data points around an advisor's Twitter profile and Blog, such as Followers, Tweet activity, and Moz Page Authority. BrightScope components also make up a small portion of the overall rank. For advisors who have not yet taken advantage of these channels, the Rank helps them identify top advisors who are models of how to use social media to grow a successful advisory business and a personal brand in the marketplace.
"While the financial services industry has lagged in social media adoption, it's exciting to finally see a growing number of advisors building their business through blogging and social media," said Michael Kitces, a partner and Director of Research for Pinnacle Advisory Group, and one of the Top Social Influencers on the BrightScope list. "As many of these advisors have shown by their own example, social media and blogging provides a unique means for advisors to create a presence for themselves and differentiate their expertise in a crowded marketplace."
Noteworthy findings since BrightScope's last release of this list in May 2014:
- Winner's Circle: Josh Brown (No. 1) continues his reign as the most influential financial advisor on social channels, followed closely by fellow repeat honoree Barry Ritholtz (No. 2)
- Warm Welcome: this year's list saw forty-five new advisors join, and the top twenty-five alone welcomed Michael Shedlock (No. 4), John Mauldin (No. 7), Rick Ferri (No. 17), Catherine Curtis (No. 20), David Kudla (No. 22), and Sheryl Garrett (No. 23)
- Building Momentum: in the year since launching Social Influence Rank, advisors have been busy building momentum, most notably Jonathan Deyoe, who went from No. 54 to No. 34, and James Osborne, who went from No. 72 to 52. Other major movers include Robert Seawright, No. 28 to No. 10, John Anderson, No. 63 to No. 52, and Sophia Bera, No. 31 to No. 21
BrightScope's Top Social Influencers in the United States (as of March 2015):
Advisor Pages Profile - Blog - Twitter Handle
*Note: these rankings are accurate as of March 5, 2015
To view the complete list of the Top 100 Social Influencers in the United States, visit the BrightScope Blog at http://blog.brightscope.com/2015/03/10/top-social-influencers/.
Advisors can find out how their social profiles rank for free by claiming their profile on BrightScope and adding their social media details. To learn more visit www.brightscope.com/advisor-pages.
BrightScope obtains its data directly from publicly available sources, including regulatory filings from the Securities and Exchange Commission. Financial advisors can supplement these primary sources by claiming their profile. By analyzing and interpreting this data, BrightScope provides unparalleled insight into the financial management industry.
*Disclosure: Joshua Brown and Michael Kitces are Advisors to BrightScope.
BrightScope is a financial information company that brings transparency to the financial services marketplace through independent research and analysis. Delivered through intuitive online tools, BrightScope data drives better decision-making for individual investors, corporate plan sponsors, asset managers, broker-dealers, and financial advisors. Information on more than 700,000 financial advisors and nearly 33,000 active advisory firms, as well as ratings for nearly 50,000 retirement plans, and are available for free at www.brightscope.com.