Bruce Lee Is The President of Heartland Financial USA, Inc. (NASDAQ:HTLF) And They Just Picked Up 10% More Shares

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Whilst it may not be a huge deal, we thought it was good to see that the Heartland Financial USA, Inc. (NASDAQ:HTLF) President, Bruce Lee, recently bought US$100k worth of stock, for US$33.29 per share. That purchase might not be huge but it did increase their holding by 10%.

Check out our latest analysis for Heartland Financial USA

Heartland Financial USA Insider Transactions Over The Last Year

Notably, that recent purchase by Bruce Lee is the biggest insider purchase of Heartland Financial USA shares that we've seen in the last year. So it's clear an insider wanted to buy, even at a higher price than the current share price (being US$32.52). Their view may have changed since then, but at least it shows they felt optimistic at the time. We always take careful note of the price insiders pay when purchasing shares. As a general rule, we feel more positive about a stock if insiders have bought shares at above current prices, because that suggests they viewed the stock as good value, even at a higher price.

Heartland Financial USA insiders may have bought shares in the last year, but they didn't sell any. The chart below shows insider transactions (by companies and individuals) over the last year. By clicking on the graph below, you can see the precise details of each insider transaction!

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insider-trading-volume

Heartland Financial USA is not the only stock insiders are buying. So take a peek at this free list of growing companies with insider buying.

Insider Ownership of Heartland Financial USA

Another way to test the alignment between the leaders of a company and other shareholders is to look at how many shares they own. A high insider ownership often makes company leadership more mindful of shareholder interests. It appears that Heartland Financial USA insiders own 6.6% of the company, worth about US$79m. We've certainly seen higher levels of insider ownership elsewhere, but these holdings are enough to suggest alignment between insiders and the other shareholders.

So What Does This Data Suggest About Heartland Financial USA Insiders?

It is good to see recent purchasing. And the longer term insider transactions also give us confidence. When combined with notable insider ownership, these factors suggest Heartland Financial USA insiders are well aligned, and that they may think the share price is too low. While we like knowing what's going on with the insider's ownership and transactions, we make sure to also consider what risks are facing a stock before making any investment decision. For example - Heartland Financial USA has 1 warning sign we think you should be aware of.

Of course Heartland Financial USA may not be the best stock to buy. So you may wish to see this free collection of high quality companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body. We currently account for open market transactions and private dispositions, but not derivative transactions.

This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com.

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