Brunswick Corporation : Brunswick Billiards Now Part Of Life Fitness Family
Fitness equipment manufacturer adds game room tables and furnishings to product line-up
ROSEMONT, Ill., March 4, 2015 - Life Fitness today announced that Brunswick Billiards will join the equipment manufacturer`s family of products, creating a robust portfolio of recreational products for customers across the globe. Both Life Fitness and Brunswick Billiards are part of Brunswick Corporation (BC). Billiards, the Corporation`s founding brand and namesake, was established in 1845. With the reorganization, Life Fitness, the global leader in commercial fitness equipment manufacturing, will now develop, manufacture and sell Brunswick Billiards game room and billiards tables, furnishings and accessories.
"There is great opportunity for our customers to benefit from the realignment of these two leading companies," said Chris Clawson, president of Life Fitness. "We recognized natural synergies between the Brunswick Billiards, Life Fitness and Hammer Strength brands as these products are all tailored for the recreational and active lifestyle markets. With the support of the largest direct salesforce and extensive global distribution channels in the industry, our customers will now have access to an even broader product offering to support their businesses."
Brunswick Billiards, founded in Cincinnati, Ohio, boasts a long history of innovation and a reputation for fine workmanship. Originally producing carriages, billiards tables, cabinets, tables and chairs, the Brunswick Billiards product line today consists of billiards tables, table tennis, foosball, Air-Hockey®, shuffleboard, putting greens and game room furniture and accessories. Brunswick Billiards products are designed in the U.S., globally sourced and manufactured, and warehoused in Bristol, Wis.
Also under the Life Fitness brand family are world-leading Life Fitness and Hammer Strength cardio and strength fitness equipment. Founded in 1968, Life Fitness invented the first computer-controlled exercise bike and has stayed true to its innovative roots through the decades. Today, its equipment can be found in health clubs, hotels, recreational and training facilities, homes and many more locations across the world.
For more information on Life Fitness and Hammer Strength, visit www.lifefitness.com. For more information on Brunswick Billiards, visit www.brunswickbilliards.com.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment and billiards tables, accessories and game room furniture under the brand names Life Fitness, Hammer Strength and Brunswick Billiards. Its equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation (BC).
About Brunswick
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill "Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Attwood and Whale marine parts and accessories; Land `N` Sea, Kellogg Marine, Diversified Marine and Bell RPG parts and accessories distributors; Bayliner, Boston Whaler, Brunswick Commercial and Government Products, Crestliner, Cypress Cay, Harris, Lowe, Lund, Meridian, Princecraft, Quicksilver, Rayglass, Sea Ray and Uttern boats, and Life Fitness and Hammer Strength fitness equipment, and Brunswick billiards tables and table tennis. For more information, visit http://www.brunswick.com.
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Lauren Platt
Public Relations and Social Media Manager
Life Fitness
T: +1 847.288.3627
E: lauren.platt@lifefitness.com
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Source: Brunswick Corporation via GlobeNewswire
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