Bsquare to Demonstrate Connected Car Expertise at Telematics Japan 2013 and GENIVI All Members Meeting

BELLEVUE, WA--(Marketwired - Oct 7, 2013) - BSQUARE Corporation (NASDAQ: BSQR), a leading enabler of smart, connected systems, will showcase connected car solutions and deliver executive presentations at two key automotive industry events in October. These include Telematics Japan 2013, October 8-10 in Tokyo and the GENIVI Alliance All Members Meeting, October 8-11 in San Diego, CA.

At Telematics Japan 2013, on October 9 Mark Whiteside, Bsquare SVP of Professional Services, will present a session entitled "Not Too Early, Not Too Late: Selecting Technology for Automotive HMI" that will discuss considerations for manufacturers when designing In-Vehicle-Infotainment (IVI) systems, where to focus their efforts, and how technologies like HTML5 can help manufacturers focus their attention on development that will provide meaningful differentiation for their systems rather than spend significant development resources developing the underlying technologies to support IVI systems.

At the GENIVI Alliance All Members Meeting on October 10 Mike Stipe, Bsquare SVP of Worldwide Sales and Marketing, will present "The Implications of the Ultimate Connected Car" which communicates the Bsquare vision for the Ultimate Connected Car and its implications on IVI and Telematics system design as well as the ecosystem as a whole.

At both events, Bsquare will unveil a brand-new Tizen-based HTML5 Human Machine Interface (HMI) demo that ties into a GENIVI Alliance automotive data simulator. Bsquare will also be demonstrating is powerful TestQuest automated testing solution and its ability to help automotive OEMs and suppliers to increase system quality while reducing project length and cost.

These efforts demonstrate Bsquare's increased emphasis on the automotive industry and connected car technologies. Bsquare is participating at over 10 automotive industry events globally in 2013. Bsquare also continues to dedicate resources to the automotive industry and increase technical participation in key industry groups such as the W3C and the GENIVI Alliance.

Bsquare empowers automotive OEMs, Tier 1 and Tier 2 suppliers to quickly deliver innovative, high quality connected automotive systems:

• Extensive embedded development experience and expertise

• Automotive system integration

• Technology products and development tools

• Quality Management and test services

About Bsquare
Bsquare, a global leader in embedded solutions, applies experience and expertise on leading platforms to create new connections with customers, new business models and to enable new ways of working and communicating. Bsquare serves customers by forging connections among the partners, people, tools, and technology needed to create smart connected devices. For more information, visit www.bsquare.com.

BSQUARE is a registered trademark of BSQUARE Corporation. All other product and company names herein may be trademarks of their respective owners.