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Building a Niche Online – Offline Brand

Sramana Mitra

Originally published by Sramana Mitra on LinkedIn: Building a Niche Online – Offline Brand

During this week’s roundtable, Eyal Levy, Co-founder and CEO of Yogibo, shared his lessons from the trenches building a niche online-offline brand that started with a set of bean bags. It’s a charming and very informative interview.

We also had Mufakir Ansair from New Delhi, India, pitch Helping Chat, a concept that he is trying to raise money for without any validation whatsoever. Moreover, it is a concept that didn’t make any sense to me. I’m not sure if I managed to get through to him the hard reality of the startup business: investors don’t fund unvalidated ideas. Mufakir has a lot to learn on how the startup business works, but he is very young, just out of college, and has ample time ahead to do so. My recommendation is Bootstrapping with a Paycheck.

We also had discussions around five other videos:

How did Mark Zuckerberg preserve 26% equity in Facebook?

Your Startup vs. Heavily Funded Competitors

Silicon Valley vs. Your Hometown

Bootstrapping a Unicorn Startup

Can You Bootstrap a Unicorn Startup with Your Paycheck?

You can listen to the recording of this roundtable here:

As always, I would very much like to hear about your business, so let me invite you to come and pitch at one of our free 1M/1M public roundtables. We will be holding future roundtables at 8 a.m. PST on:

Thursday, March 16, Register Here.

Thursday, March 23, Register Here.

Thursday, March 30, Register Here.

If you want a deeper relationship with me, you are very welcome to join the 1M/1M premium program. If you have any questions about the program, please, first study the website, especially What to expect from the 1M/1M premium program and the FAQs. If you have additional questions, please email me, and I would be very happy to respond. Please note that I work exclusively with 1M/1M entrepreneurs.