Burger King to ditch plastic toys from kids' meals in the UK
Burger King is saying goodbye to plastic toys in the United Kingdom.
The fast-food chain revealed on Twitter it was going to remove plastic toys from all Junior meals across the region to help protect the environment.
Burger King restaurants in the U.K. are also participating in a Meltdown campaign where visitors are encouraged to bring in plastic toys for recycling and receive a free King Junior meal.
"We want to lead the way in making a change and reducing our environmental impact," reads a statement from Burger King U.K. on their website. "Removing single-use plastic toys is one way in which we can do this." Customers can show their toys at the counter between Sept. 19-30 to participate.
Beep beep! As of today we're removing plastic toys from junior meals across the UK. And if you bring in any single use plastic toy, we’ll recycle it and you’ll get a free King Junior meal! Join the #BKMeltdown #Meltdown https://t.co/j84T3jb4lB pic.twitter.com/412BMrCskn
— Burger King (@BurgerKingUK) September 19, 2019
In a statement, Fernando Machado, Burger King's global chief marketing officer, said the move is part of a broader plan to move away from non bio-degradable plastic toys by 2025. "We are a global brand, and the UK market will be leading the way in making this first step towards change, which is part of our wider commitment on reducing plastics," he said.
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This article originally appeared on USA TODAY: Burger King dropping plastic toys in U.K. to help environment
