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Burger King is Facing Backlash for Using the 'D-Word' in an Ad

Joe Allen
Exterior of a Burger King store

Burger King is now in a storm of controversy following outrage from a conservative group over one of their advertisements. In ads for its new, meat-free burger the Impossible Whopper, the company shows taste tests of people trying to sandwich.

At one point, one of the customers says "Damn, that's good," and that sentence has been at the center of the controversy. One Million Moms, the conservative group opposed to the ad, said that they found the chose to air the word "damn" upsetting.


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"One Million Moms finds this highly inappropriate. When responding to the taste test, he didn't have to curse," the group said in a press release, via WSMV. "Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial. Burger King's Impossible Whopper ad is irresponsible and tasteless. It is extremely destructive and damaging to impressionable children viewing the commercial. We all know children repeat what they hear."

Now, the group's website says that 8,000 members have taken action on the Burger King ad. This Burger King commercial is just the latest in a long line of ads that the group has taken on for one reason or another.

Last month, they spoke out against an ad from Zola.com that featured a same-sex wedding. Initially, the Hallmark network pulled the ads, but they eventually reinstated them and issued an apology for pulling them following the initial wave of backlash.

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"Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives," Hallmark Cards Inc. President and CEO Mike Perry said in a statement to People at the time. "Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused."

Even before the Zola.com controversy, One Million Moms was stirring up trouble over a variety of other issues that they found offensive.

Burger King sign

In February of 2019, they gathered 11,000 signatures after Parents magazine featured its first same-sex couple. At the time, their statement suggested that the group was "disappointed that Parents would use their magazine to promote same-sex parenting."

"Even if families do not personally subscribe to the publication, they should be warned that it could be displayed in waiting rooms of dentist and doctor offices, where children could easily be subjected to the glorification of same-sex parents." The group has not yet found time to address the Australia bushfire.