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BURGER KING(R) Fires Up New Summer BBQ Menu

TORONTO, ONTARIO--(Marketwired - May 21, 2013) - BURGER KING® is firing up the grill and celebrating summer with a delicious BBQ-inspired and fire-grilled menu. BURGER KING® Canada today unveiled a line-up of eight mouth-watering menu items, layering innovation and new flavours to classic favourites. The summer menu is inspired by the places and flavours that have made BBQ a way of life - tangy Carolina BBQ, the hickory smoked flavours of BBQ Pulled Pork, and the sweet kick of fire-grilled ribs.

"Offering our guests BBQ-inspired summer flavours, fresh off the grill, is unique to BURGER KING® and a natural fit given our history of fire-grilling in Canada," said Alison Fletcher, Director of Marketing for the BURGER KING® brand in Canada. "With this year's summer menu, we are excited to be giving our customers delicious new reasons to visit BURGER KING® all summer long."

The BURGER KING® Summer BBQ menu features:

  • Carolina BBQ WHOPPER® and WHOPPER JR.®- Flame-broiled, with 100% beef, topped with crispy bacon, monterey jack cheese with jalapeno, fresh cut lettuce, crisp onions, ripe tomatoes, cool creamy southern dressing and a tang of Carolina BBQ sauce on a sesame seed bun.

  • Carolina BBQ TENDERCRISP® and TENDERGRILL®- Premium white meat chicken fillet, available both breaded with homemade seasoning or grilled, topped with crispy bacon, monterey jack cheese with jalapeno, fresh cut lettuce, crisp onions, ripe tomatoes, cool creamy southern dressing and a tang of Carolina BBQ sauce on a warm, toasted artisan-style bun.

  • Fire-Grilled Rib Sandwich - A juicy boneless rib patty with sweet and tangy BBQ sauce, and crisp pickles, all on a warm, toasted artisan-style bun.

  • BBQ Pulled Pork Sandwich - A combination of tender pulled pork with the hickory-smoked and sweet flavour of BBQ Sauce, topped with sliced onions, and a cool creamy southern dressing, all on a warm, toasted artisan-style bun.

  • Sweet Potato Fries - The perfect combination of salty and sweet, crispy on the outside with tender sweet potato on the inside served piping hot.

  • Frozen Lemonade and Frozen Strawberry Lemonade - The perfect blend of sweet and sour, combining real lemon flavour with ice and water, or real lemon flavour with strawberry topping, ice and water. Available in a 'snack size' as well as small, medium and large servings.

The BURGER KING® Summer BBQ menu line-up is the latest in a major menu expansion that began last fall with the introduction of permanent new menu items including Chicken Wraps, Chicken Strips, Strawberry Banana and Mango Smoothies and Frappés. The Summer BBQ menu is available at participating restaurants across Canada starting May 21. The program will be supported by a national advertising campaign, including television and radio, and in-store promotions.

ABOUT BURGER KING WORLDWIDE

Founded in 1954, BURGER KING® Worldwide is the second largest quick serve hamburger chain in the world. The original HOME OF THE WHOPPER®, BURGER KING® operates in nearly 13,000 locations serving more than 11 million guests daily in 86 countries and territories worldwide.

ABOUT BURGER KING CANADA

Redberry Investments Corp. is the master franchisee for BURGER KING® in Canada, representing the approximately 300 BURGER KING® restaurants nationwide. Founded in 2005, Redberry is a privately-held, Quebec corporation with more than 6,000 employees and offices in Montreal, Toronto, Calgary and Detroit. For more information please visit www.burgerking.ca.