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Burger King Widens BK Delivers Network

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Burger King Worldwide, Inc. (BKW) recently announced the expansion of its online delivery system — BK Delivers program — to Fresno, CA, Atlanta, GA, Montgomery, AL and Kansas City, MO. The program was previously available in Boston, New York, Miami, Chicago, San Francisco Bay Area, Sacramento, San Jose, greater Washington, D.C., Tucson, Salt Lake City, Minneapolis and Denver.

BK Delivers allows customers to customize and order food items online or by calling a toll free number. Customers can choose from a wide variety of items like Whopper sandwich, Tendergrill sandwich, shakes and smoothies. However, deliveries are made to addresses that fall within the delivery zone of a restaurant.

The online ordering platform also allows customers to save their preferences which speeds up the ordering process. Additionally, the online system has a dedicated BK Delivers loyalty program, through which customers can win free sandwiches.

To avail this service, guests have to place a minimum order of $10 between 11 a.m. and 10 p.m. BK Delivers uses delivery-specific packaging that ensures in-store quality of the food items. Further, special temperature controlled bags are used while transporting food and drinks.

Online ordering has become the trend in recent times for many companies like Domino's Pizza, Inc. (DPZ), as it attracts more customers and brings in higher orders. Due to food imagery and the additional items that accompany online menus, customers are more likely to add items that would otherwise be overlook.

Burger King Worldwide currently has a Zacks Rank #3 (Hold). Better-ranked stocks in the restuarant industry include Chipotle Mexican Grill, Inc. (CMG) and Red Robin Gourmet Burgers Inc. (RRGB). Both these stocks sport a Zacks Rank #2 (Buy).

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