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Burger King's New Low Calorie Snack

Zacks Equity Research

Reportedly, the world's No. 2 hamburger chain Burger King Worldwide (BKW) seeks to promote its low-calorie offerings with the launch of a new crinkle-cut French fry by the name Satisfries. These fries contain 20% less calories than the regular ones. Per media reports, a small order of Satisfries will have about 270 calories while the regular ones, sans crinkles, have 350 calories.  The recipe is more or less the same while the proportions of ingredients have been readjusted to absorb less oil.

Lately, U.S. eateries are serving a more healthy menu, giving in to consumer preferences for fresh, organic, nutritious and low calorie food. Rising health concerns and increasing awareness about obesity and related diseases have led to the shift in consumer preference toward healthy and “good for you” products.

In such a scenario, declining consumption of French fries hardly comes as a surprise and hence, frozen potato suppliers are working on techniques to lower calories and fat content in their products. Therefore, in order to boost its key French fries business, this Zacks Rank #2 (Buy) hamburger chain worked with McCain Foods, its French fry supplier, to make the lower-calorie fries.    

Offering gluten-free or ‘wheat-free’ products is also fast becoming another trend at restaurant chains. Though these  food items are not exactly low calorie, they do provide alternative choices for people with food and dietary restrictions. While Domino's Pizza Inc. (DPZ) offers gluten-free crusts, coffee and baked goods chain Dunkin’ Donuts owned by Dunkin' Brands Group Inc. (DNKN) sells gluten-free pastries in some markets.

An upscale Mexican restaurant chain, Chipotle Mexican Grill Inc. (CMG) is also known for serving naturally raised/locally grown ingredients. In fact, Chipotle is the only national restaurant company to use fresh produce since 2008.

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