NEW YORK, NY--(Marketwire - Mar 21, 2013) - "Business In Society," delivering news and analysis on how business is addressing global society's macro problems -- among them, the environment, energy conservation, and women's empowerment -- debuts Saturday, March 30th at 11 AM (EDT) on Direct TV channel # 224 *.
Focus of the program: Is business doing enough? Can it -- should it -- do more?
"We intend to give these issues a new dimension of visibility, recognition, and impetus," says John Paluszek, senior counsel at Ketchum, executive producer and the host of the "Business In Society" programs.
The program's March 30th series premiere features Mr. Georg [Gay-org] Kell, executive director of the United Nations Global Compact, the world's largest voluntary sustainability network with over 7,000 corporate members operating in accord with UNGC principles in environment, human rights, labor rights and transparency. UNGC also has some 3500 academic, non-governmental-organizations (NGOs) and governments in its membership.
Stressing the value of integrating traditional (mainly economic) and newer (mainly social) corporate objectives, Mr. Kell notes in the interview that, "The opportunity of corporate social responsibility is to cultivate a business model that is responsible, environmentally friendly and delivers long term social benefits, while helping companies be successful. If business commits to these principles and makes them part of strategy and operations, it makes business stronger."
"Business In Society" is produced by the award-winning production and syndication firm D S Simon Productions. In addition to US distribution, it is expected that the program will reach global audiences through a combination of traditional and social media outlets. The program can be viewed here at www.businessinsociety.net.
"'Business In Society' is an excellent partnership opportunity for forward thinking organizations who have a strong commitment to social responsibility and sustainable growth," says Paluszek. Subsequent editions of the program will report on business progress and challenges on many social issues, often in partnerships with non-governmental organizations (NGOs) and governments. Among the additional planned subjects: socially responsible investing, supply-chain sustainability challenges, and "the new corporate philanthropy." A flight of five additional editions is planned for the spring with an extended schedule beginning in the fall.
*Viewers without Direct TV can access the program via the link: www.businessinsociety.net