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# Is C&F Financial Corporation’s (NASDAQ:CFFI) PE Ratio A Signal To Sell For Investors?

I am writing today to help inform people who are new to the stock market and want to begin learning the link between C&F Financial Corporation (NASDAQ:CFFI)’s fundamentals and stock market performance.

C&F Financial Corporation (NASDAQ:CFFI) is currently trading at a trailing P/E of 29.1x, which is higher than the industry average of 17.1x. Although some investors may jump to the conclusion that you should avoid the stock or sell if you own it, understanding the assumptions behind the P/E ratio might change your mind. In this article, I will explain what the P/E ratio is as well as what you should look out for when using it.

### Breaking down the P/E ratio

A common ratio used for relative valuation is the P/E ratio. It compares a stock’s price per share to the stock’s earnings per share. A more intuitive way of understanding the P/E ratio is to think of it as how much investors are paying for each dollar of the company’s earnings.

P/E Calculation for CFFI

Price-Earnings Ratio = Price per share ÷ Earnings per share

CFFI Price-Earnings Ratio = \$64.5 ÷ \$2.215 = 29.1x

On its own, the P/E ratio doesn’t tell you much; however, it becomes extremely useful when you compare it with other similar companies. We want to compare the stock’s P/E ratio to the average of companies that have similar characteristics as CFFI, such as size and country of operation. One way of gathering a peer group is to use firms in the same industry, which is what I’ll do. Since CFFI’s P/E of 29.1x is higher than its industry peers (17.1x), it means that investors are paying more than they should for each dollar of CFFI’s earnings. As such, our analysis shows that CFFI represents an over-priced stock.

### Assumptions to be aware of

Before you jump to the conclusion that CFFI should be banished from your portfolio, it is important to realise that our conclusion rests on two assertions. The first is that our “similar companies” are actually similar to CFFI, or else the difference in P/E might be a result of other factors. For example, if you compared lower risk firms with CFFI, then investors would naturally value it at a lower price since it is a riskier investment. The second assumption that must hold true is that the stocks we are comparing CFFI to are fairly valued by the market. If this does not hold true, CFFI’s lower P/E ratio may be because firms in our peer group are overvalued by the market.

### What this means for you:

You may have already conducted fundamental analysis on the stock as a shareholder, so its current overvaluation could signal a potential selling opportunity to reduce your exposure to CFFI. Now that you understand the ins and outs of the PE metric, you should know to bear in mind its limitations before you make an investment decision. Remember that basing your investment decision off one metric alone is certainly not sufficient. There are many things I have not taken into account in this article and the PE ratio is very one-dimensional. If you have not done so already, I urge you to complete your research by taking a look at the following:

1. Future Outlook: What are well-informed industry analysts predicting for CFFI’s future growth? Take a look at our free research report of analyst consensus for CFFI’s outlook.
2. Past Track Record: Has CFFI been consistently performing well irrespective of the ups and downs in the market? Go into more detail in the past performance analysis and take a look at the free visual representations of CFFI’s historicals for more clarity.
3. Other High-Performing Stocks: Are there other stocks that provide better prospects with proven track records? Explore our free list of these great stocks here.

To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.