CableClix has responded to market insight and audience research by prioritizing its software solution ahead of its hardware play
LOS ANGELES, August 9, 2017 /PRNewswire/ --
CableClix (USA), Inc. (CCLX), the publicly traded company that combines big data with artificial intelligence to perfect the personalization of TV content, was established in 2013 to drastically improve the cable-cutting offer whilst gathering key data on viewing habits. At that time, hardware logistics were a huge hurdle to delivering quality online TV, especially to wireless ISPs, and thus CableClix prioritized that solution. Since then, hardware offerings have proliferated, freeing CableClix to focus its resources on what audiences themselves are asking for: access to content, and enhanced usability.
CableClix's research released in Q1 revealed that online viewers were frustrated with key software issues around user experience: too many separate apps, too many choices, and confusing interfaces. CableClix's app introduces key solutions to solve these pain points, by continuously introducing new content from across a number of providers onto a single platform, based on an ever-more intelligent personalization engine. Unlike any other TV software platform, CableClix presents a new machine-learning powered lean-back experience easing users' discovery of new content.
Cauri Jaye, Chief Product Officer at CableClix, said, "Viewers are savvy users now and demand more from their online TV viewing experience. They're no longer willing to commit to hardware solutions if the software that comes with it doesn't meet their needs, or quickly becomes obsolete. CableClix's focus on software enables us to gain those key user insights from user habits - a core objective of the business - in a far more fluid and adaptable way than hardware could."
CableClix's app is already being alpha tested by end users, and will launch first on AppleTV (currently 23 million US users), the most developer and marketing-friendly environment to trial new apps. With the insights gained from this user-group, twinned with the larger number of content partners recruited throughout this soft launch, CableClix will then widen its availability to the larger platforms, including market-dominant Roku (39 million users) and Google Chromecast (37 million users).
CableClix launches the entirely personalized online TV lean-back experience to a discrete beta test group in the fall. Join the waitlist at cableclix.com/itspersonal .
About CableClix (USA), Inc.
CableClix delivers innovative hardware and software 'cord cutting' solutions for the global online TV streaming market. CableClix was formed in 2013 to be a leading provider of high-definition streaming television, including local network content, directly to the local consumer, on nearly any device, at any time.
Find out more about CableClix (USA), Inc. at http://www.cableclix.com.