The latest model of Cadillac’s flagship SUV represents its fifth generation, according to the automaker. It will feature a curved 38” OLED display with twice the pixel density of a 4K TV. The company was otherwise tight-lipped about the details of the latest model.
Lee, the Oscar winner known for movies like “BlacKkKlansman” and “Do the Right Thing,” filmed the short with his signature double-dolly technique.
“I’m honored to be part of the next generation of the Escalade, which embodies style, luxury and prestige conveyed without pretension,” Lee said in a press release.
Cadillac has sold more than 900,000 Escalades worldwide. The company called its SUV “a cultural phenomenon,” describing how sales rapidly increased through its first five years.
Steve Carlisle, president of Cadillac, called the model “an icon reimagined.”
“As one of the greatest storytellers and most creative filmmakers of his time, Spike Lee’s unique perspective is the perfect conduit for sharing the passion and spirit of the 2021 Escalade,” he said.