Financial Services Institutions Keep Ahead of the Digital Marketing Evolution with a Comprehensive View of Customer Journey Touchpoints
NEWPORT BEACH, Calif., Dec. 11, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Accelerize (ACLZ) (ACLZ) and its digital marketing software division CAKE today announced a new vertical solution that enables financial services organizations to optimize return on advertising spend (ROAS) by collecting and analyzing cross-channel data. Journey by CAKE is a cloud-based platform that delivers a comprehensive view of multiple customer journey touchpoints, ROAS metrics and performance marketing. The roster of financial companies using Journey continues to expand and includes industry leaders such as a global financial institution featured in an S&P Global listing of the top 23 banks across the world with more than $1 trillion in assets.
An early adopter of technology that unified customer data, the financial services industry has struggled to harness the massive amount of digital marketing data to engage with customers and prospects in more meaningful ways. In fact, only 19% of financial services companies from Adobe’s 2018 Digital Marketing Study view themselves as advanced in terms of digital marketing maturity. However, they understand the opportunity and acknowledged that they must make digital marketing channels a top priority, with 81% of banking providers saying that optimizing the customer journey across multiple touchpoints will be “very important” for digital marketing in the next few years.
“Digital marketing is reshaping the financial services industry and provides opportunities for growth,” said Santi Pierini, CAKE President and Chief Operating Officer. “However, financial services institutions are challenged with collecting and analyzing data across a wide array of channels, sources and campaigns. This complex environment can leave companies with limited visibility into how their cross-channel campaigns are truly performing and vulnerable to making expensive ad spending mistakes. With Journey, financial institutions gain clarity into the customer journey by unifying data from multiple touchpoints, transforming it into actionable insights that elevate marketing performance and boost ROAS.”
The Journey financial industry solution provides:
- Unified Marketing Analytics– Collect identity-based data across devices and channels including paid search, direct, display, organic search and more.
- Multi-Touch Attribution– Measure impact of channels and campaigns on the customer journey for improved ROAS.
- Powerful Insights – Advanced analytics dashboards provide powerful unified marketing analytics insights and performance of multi-channel marketing efforts.
- Digital Marketing Integrations – Seamless integrations with digital media buying platforms including Google, Facebook and Bing to better understand channel performance and streamline adspend metrics.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the benefit and impact of Journey by CAKE, its expanding roster of financial companies, the importance of digital marketing to banking providers in the future and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.
Ascendant Partners, LLC