NEWPORT BEACH, CA--(Marketwired - Sep 26, 2017) - Accelerize (
MarTech 2017 will feature more than 40 sessions and 50 speakers from brands and agencies, focusing on the intersection of marketing, technology and management. The conference agenda covers a range of topics, including how to craft remarkable customer experiences, implement effective marketing technology stacks, nurture talent and redefine marketing's role in the context of enterprise-wide digital transformation.
To get a first look at Journey by CAKE, MarTech attendees can visit CAKE at Booth 15 on the exhibitor floor. A cloud-based solution, Journey by CAKEdelivers real-time analytics, data-driven attribution and seamless integrations with popular media platforms. These capabilities help digital marketers capture valuable, cross-channel intelligence that drives better decisions and maximizes return on advertising spend (ROAS). CAKE will also be raffling a GoPro HERO5 Action Camera at the event and attendees can enter to win at the company's booth.
According to eMarketer, digital ad expenditures surpassed TV for the first time in 2016, and forecasts predict that the gap will widen by roughly $10 billion this year.
"Now more than ever, digital marketers need data-driven insights to help them make the best decisions possible about allocating their advertising spend," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "Journey by CAKE builds on the proven success of our Marketing Intelligence platform, with even more advanced analytics, cross-channel attribution and seamless integrations with the digital media tools commonly used by marketers. At MarTech we look forward to demonstrating the power of gaining new insights into the customer journey with our new product."
For more information about Journey by CAKE, visit http://marketingintelligence.com/.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
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Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the impact of its new enterprise software, the growth of digital ad spending versus TV and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.