CUPERTINO, CA--(Marketwired - Mar 26, 2014) - ParStream, provider of the leading Real-time Database for Big Data Analytics, today announced that CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (
CAKE enables marketers to efficiently and effectively link measurement and ROI, maximizing the performance of their digital advertising investments. CAKE selected the ParStream solution to query and analyze data quickly, while also allowing scalability to meet the next-generation business intelligence needs for performance marketers.
CAKE's SaaS platform collects vast volumes of rich click-forward data, including conversion information, landing page data, impression traffic for display campaigns, and e-commerce orders for its customer base -- enterprise brand advertisers, advertising agencies, e-commerce sites and affiliate networks. Delivering ROI to its clients, CAKE analyzes over two billion consumer actions each month, creating a holistic view of the customers' journey through display, retail, lead generation and/or affiliate channels.
"The amount of data produced continues to increase exponentially, and the key to unlock the potential of this information lies in understanding the customer's journey. That means knowing exactly where a customer comes from -- which channel, ad, and keywords," said Dave Stewart, CAKE Executive VP of Technology. "By integrating ParStream's columnar real-time database into CAKE's enterprise performance tracking platform, marketers now can execute sub-second reports to explore the path of every consumer action to enable immediate, intelligent decision-making to quickly optimize campaigns. Leveraging ParStream's ultra-high performance and scalability, CAKE is able to perform reporting actions 40 times faster and is positioned well for continued growth."
ParStream's Real-time Database powers big data analytics, enabling businesses to make better, faster, fact-based decisions by analyzing massive amounts of streaming and stored data. ParStream delivers sub-second query response times on billions of records while continuously importing new data at very high speeds, so businesses can gain immediate insights from their data.
"We look forward to helping CAKE continue to build scalable, world-class solutions, providing brands and enterprises with the right data to make better decisions, faster," said Jörg Bienert, ParStream co-founder and CTO. "By utilizing ParStream, CAKE is able to run new types of attribution reporting in a way that wasn't possible before."
CAKE, owned and operated by Accelerize New Media, Inc. (
ParStream helps businesses gain immediate insights into their data. As the leading provider of real-time databases, ParStream powers big data analytics on the massive amounts of data businesses collect daily. The award winning, breakthrough technology enables ultra-fast, flexible analytics of stored and streaming data. The ParStream Real-Time Database is used worldwide in ecommerce, telecommunications, finance, advertising, retail, and mining. Based in Cupertino, Calif. and headquartered in Cologne, Germany, ParStream has been awarded "#1 Big Data Startup" by CIO Magazine, recognized as a "Cool Vendor" in the Advancing Data Management Maturity report by Gartner, and was named "Trend-setting Products in Data of 2014" by Database Trends and Applications. For more information, visit www.ParStream.com. To keep up-to-date with the latest industry trends, insights, and perspectives from ParStream, follow us on Twitter @ParStream.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that we are positioned well for continued growth and that CAKE enables marketers to maximize digital advertising investments, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media's reports filed from time to time with the Securities and Exchange Commission.