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Calculating The Intrinsic Value Of Flowers Foods Inc (NYSE:FLO)

Brandon Murphy

In this article I am going to calculate the intrinsic value of Flowers Foods Inc (NYSE:FLO) using the discounted cash flows (DCF) model. Anyone interested in learning a bit more about intrinsic value should have a read of the Simply Wall St analysis model. If you are reading this after May 2018 then I highly recommend you check out the latest calculation for Flowers Foods here.

Crunching the numbers

I will be using the 2-stage growth model, which simply means we have two different periods of varying growth rates for the company’s cash flows. Generally the initial phase has higher growth rates that plateau over time. To begin, I use the analyst consensus forecast of FLO’s levered free cash flow (FCF) over the next five years and discounted these values at the cost of equity of 8.49%. When estimates weren’t available, I’ve extrapolated the average annual growth rate over the previous five years, capped at a reasonable level. This resulted in a present value of 5-year cash flow of US$1.22B. Keen to understand how I calculated this value? Check out our detailed analysis here.

NYSE:FLO Future Profit May 16th 18

Above is a visual representation of how FLO’s earnings are expected to move in the future, which should give you an idea of FLO’s outlook. Then, I calculate the terminal value, which is the business’s cash flow after the first stage. I’ve decided to use the 10-year government bond rate of 2.8% as the steady growth rate, which is rightly below GDP growth, but more towards the conservative side. After discounting the terminal value back five years, the present value becomes US$3.94B.

The total value is the sum of cash flows for the next five years and the discounted terminal value, which results in the Total Equity Value, which in this case is US$5.16B. To get the intrinsic value per share, we divide this by the total number of shares outstanding. This results in an intrinsic value of $24.47, which, compared to the current share price of $21.78, we see that Flowers Foods is about right, perhaps slightly undervalued at a 11.00% discount to what it is available for right now.

Next Steps:

Although the valuation of a company is important, it shouldn’t be the only metric you look at when researching a company.

For FLO, I’ve put together three pertinent factors you should look at:

  1. Financial Health: Does FLO have a healthy balance sheet? Take a look at our free balance sheet analysis with six simple checks on key factors like leverage and risk.
  2. Future Earnings: How does FLO’s growth rate compare to its peers and the wider market? Dig deeper into the analyst consensus number for the upcoming years by interacting with our free analyst growth expectation chart.
  3. Other High Quality Alternatives: Are there other high quality stocks you could be holding instead of FLO? Explore our interactive list of high quality stocks to get an idea of what else is out there you may be missing!

PS. Simply Wall St does a DCF calculation for every US stock every 6 hours, so if you want to find the intrinsic value of any other stock just search here.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.