TORONTO, June 12, 2019 /PRNewswire/ -- California Innovations, the world's leading provider of soft sided insulated coolers and lunch packs, is targeting the U.S. outdoor community for expansion with the debut of next generation high performance coolers under its established TITAN and Arctic Zone brands. Building on California Innovations' 30+ year legacy of technology firsts, new products include: TITAN Deep Freeze® 20 Quart and 55 Quart Roto Coolers with Microban® antimicrobial protection, available now; TITAN Deep Freeze® 24 Can Backpack Cooler, available this summer; TITAN 54 Can Leak Proof Zipperless™ Cooler, available Spring 2020; and Arctic Zone patented Self-Inflating Cooler, available now. The coolers will be on display at the Outdoor Retailer Summer Market in Denver, June 18-20, at booth #36154-UL.
"We have systematically innovated every aspect of the soft sided cooler based on years of exhaustive consumer research designed to discover what matters to consumers," said Mel Mogil, president at California Innovations Inc. "First and foremost, we boosted thermal performance by developing high performance insulation. We improved the exteriors with our water and stain resistant Rhino-Tech®. We enhanced portability with our Backsaver® Load Bearing Technology, and we changed the game with our patented Zipperless™ HardBody® Coolers. We're passionate about building the world's best coolers and we take great pride in having developed technologies that make coolers better," Mogil added.
California Innovations has been responsible for many game changing innovations that have expanded the soft sided insulated category over the years. These include the first collapsible cooler, first Zipperless™ cooler, and first self-inflating cooler among many others.
Mogil credits a collaborative, pioneering team for the company's success. This includes product designers, developers and engineers based in North America and Asia, a premier sourcing team and partnerships with respected universities on projects including best-in-class insulation (University of Chicago) and portability (The Ergonomics Center at North Carolina State University).
About California Innovations
Since it was founded more than 30 years ago, California Innovations has grown to become the world's leading provider of soft sided coolers and insulated lunch packs. The company has maintained its leadership position by focusing on performance and fashion, with an emphasis on proprietary technologies that deliver the best possible consumer experience. California Innovations carries Arctic Zone, Titan, AZ Pro, Ultra by Arctic Zone, Food Pro, Columbia, Dabney Lee and Interlockers Food Storage brands. Under these brands it offers soft sided insulated coolers and meal carriers, food transport solutions, shopping totes and diaper bags. The company enjoys vast penetration in all retail channels with presence in big box retailers ranging from Costco, Target and Walmart to Kohl's, Kroger, Walgreens, Carrefour, Big W and ASDA. California Innovations is headquartered in Toronto, and has offices in Montréal, Chicago, Atlanta and Szhenzhen, China and distributes its products globally.