PLEASANTON, CA--(Marketwire - Dec 12, 2012) - CallidusCloud, a leading provider of hiring, learning, marketing and selling cloud software, today announced the availability of MySalesGame, the first Sales Performance Management (SPM) system built around a gamification platform.
The value of gamification in enterprise applications is validated in Gartner's prediction that 70 percent of Global 2000 organizations and 60 percent of midsize-to-large organizations will gamify at least one application by 2014 "to motivate changed behaviors and engage internal and external stakeholders."1
"Gamification is clearly on the rise as a crucial component of sales performance management implementations," said Peter Ostrow, Vice President, Group Director Sales Effectiveness & Strategy, Aberdeen Group. "Aberdeen's new SPM research shows that aside from financial compensation, 'internal recognition for positive performance' and 'competition with other team members' are the top motivators of successful sellers."
MySalesGame directly addresses the limitations of traditional SPM tools, as discovered in a recent study of 10,000 sales representatives which indicated the key behaviors of top sales performers. The study showed that while financial compensation was one important sales motivator, other factors were in fact more likely to drive desirable sales behaviors and adoption of new sales tools leading to consistent ongoing success.
Overcoming Shortcomings of Legacy Systems
While helping salespeople increase sales and commissions, MySalesGame surpasses traditional SPM systems by providing a strategic incentives program that taps into individual competitiveness, mastery, and the desire for personal recognition, all of which are factors proven to drive sales success. The game then applies these areas to the practical adoption of tools, training and processes required for consistent success.
"With MySalesGame, CallidusCloud® has rewritten the rulebook for SPM," said Giles House, Vice President, Marketing Communications and Products, CallidusCloud. "Traditional cash-only incentives influence general selling behavior, but fall short when it comes to driving adoption of the tools and training used by the top performers. MySalesGame engages salespeople to follow through on the development of real routines required to continuously and tangibly improve their sales results."
Within MySalesGame, sales professionals amass points as they progress towards their goals, earning points from completing "missions" that collectively improve the likelihood and speed of deal closure. Each mission is weighted to reflect its relative importance in the sales cycle. Missions focus on best-practice behaviors of top sales performers, which include product and process skills, use of enablement tools, use of a coaching plan, management of a lead funnel, timeliness of quote production, and related factors.
MySalesGame supersedes competitive SPM tools by employing an intuitive user interface consisting of a graphical leaderboard that promotes quick comprehension by salespeople, while masking data about proprietary customer information and financial information about sales results.
View a demo of MySalesGame here:
For more information about MySalesGame, contact CallidusCloud at +1 (866) 812-5244 or
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For more information, please visit www.calliduscloud.com.
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1 Gartner Inc., "Innovation Insight: Gamification Adds Fun and Innovation to Inspire Engagement," Brian Burke, December 20, 2011