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Calvin Klein to rebrand its bridge apparel

NEW YORK (AP) -- Calvin Klein Inc., a subsidiary of PVH Corp., said Monday that it plans to rebrand its ck Calvin Klein line of apparel and accessories as Calvin Klein featured on a platinum label.

The name change will begin in the fall with watches and jewelry for men and women, the company said.

Calvin Klein said the platinum label rebranding is part of its strategy to further boost global growth of the Calvin Klein brand across product categories and geographies.

Calvin Klein said its men's and women's sportswear and accessories being rebranded are designed to be "modern, directional and sexy with an urban edge." The distribution of the line is focused on Europe and Asia.

Shares of New York-based PVH fell $1.04 to $118.38 in midday trading Monday. They have traded in a 52-week range of $72.47 to $125.50.